PCD News Summary for May 31, 2018
Notice to News Media – PCD Release Time and Embargo Policy:
CDC’s News Media Branch releases to reporters the PCD media packet every Monday afternoon between 12 and 2 pm.
Embargoed until Thursday, May 31, at 12:00 PM ET
Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012–2015
During 2012–2015, the Centers for Disease Control and Prevention’s (CDC) Tips® campaign helped more than 500,000 U.S. adults quit smoking. The campaign’s comprehensive approach to combining evidence-based messages with the promotion of smoking cessation resources, such as 1–800-QUIT-NOW, has been successful in achieving substantial long-term quitting at the population level over multiple years. While other studies have demonstrated annual quit attempts and successful quits, this is the first study to assess the campaign’s combined, multiyear population impact on smoking cessation.
Joel London, MPH
Office on Smoking and Health
Centers for Disease Control and Prevention
Senior Press Officer
Note: Not all articles published in PCD represent work done at CDC. In your stories, please clarify whether a study was conducted by CDC (“a CDC study”) or by another institution (“a study published by CDC”). The opinions expressed by authors contributing to PCD do not necessarily reflect the opinions of CDC or the institutions with which the authors are affiliated. PCD requests that, when possible, you include a live link to the article in your stories.
CDC works 24/7 protecting America’s health, safety and security. Whether diseases start at home or abroad, are curable or preventable, chronic or acute, stem from human error or deliberate attack, CDC is committed to respond to America’s most pressing health challenges.