PCD News Summary for May 31, 2018
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Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012–2015
During 2012–2015, the Centers for Disease Control and Prevention’s (CDC) Tips® campaign helped more than 500,000 U.S. adults quit smoking. The campaign’s comprehensive approach to combining evidence-based messages with the promotion of smoking cessation resources, such as 1–800-QUIT-NOW, has been successful in achieving substantial long-term quitting at the population level over multiple years. While other studies have demonstrated annual quit attempts and successful quits, this is the first study to assess the campaign’s combined, multiyear population impact on smoking cessation.
Joel London, MPH
Office on Smoking and Health
Centers for Disease Control and Prevention
Senior Press Officer
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