Prevention Communication Branch
The Prevention Communication Branch (PCB) supports the goals of the Division of HIV/AIDS Prevention (DHAP) by developing, disseminating, and evaluating evidence-based HIV messages and communication programs to
- health care providers;
- people at risk for and who have HIV; and
- the general public.
Key projects include social marketing campaigns for consumers and health care providers through Let’s Stop HIV Together (formerly Act Against AIDS), and the following:
- partnership activities and community engagement;
- web development;
- social media;
- content development and inquiry response;
- conference exhibits; and
- research and evaluation.
The Let’s Stop HIV Together campaign includes resources and partnerships aimed at stopping HIV stigma and promoting HIV testing, prevention, and treatment. Let’s Stop HIV Together is working to reduce stigma among all Americans, prevent HIV among the hardest-hit populations, and help people with HIV stay healthy. Campaign resources for the general public include:
- Stop HIV Stigma, which highlights the role that each person plays in stopping HIV stigma and gives voice to people with HIV, as well as their friends and family. Campaign participants share their stories and call on everyone to work together to stop HIV.
- Doing It, which is designed to motivate all adults to get tested for HIV and know their status. Doing It delivers the message that HIV testing should be part of everyone’s regular health routine.
- Start Talking. Stop HIV., which focuses on gay and bisexual men and encourages open communication between sex partners and friends about HIV prevention strategies. It provides practical tools and tips to help gay and bisexual men share their HIV status, talk about condom use, medicines that prevent and treat HIV, and other prevention topics.
- HIV Treatment Works, which shows how people with HIV have been successful getting care and staying on treatment. It focuses on helping people with HIV stay healthy and live longer, healthier lives.
Campaign resources for health care providers (including internal medicine and family practice physicians, nurse practitioners and physician assistants) include the following:
- HIV Screening. Standard Care. encourages primary care providers to promote routine HIV screening during patient visits per the CDC HIV Testing recommendations.
- One Test. Two Lives. focuses on preventing transmission of HIV from mother-to-child and gives obstetrics providers new tools to help ensure all their patients get tested early.
- Prescribe HIV Prevention encourages health care providers to use pre-exposure prophylaxis (PrEP) and post-exposure prophylaxis (PEP) to prevent new HIV infections.
- Transforming Health helps health care providers offer patient-centered care, reduce new HIV infections among transgender people, and improve the health of transgender people who have HIV.
CDC partners extend the reach of the Let’s Stop HIV Together campaign. National organizations, public health organizations, media, and other partners help us to promote HIV awareness, prevention, testing, and treatment messaging wherever Americans live, work, play, worship, and learn. CDC provides partners with varying degrees of technical assistance, including the development of HIV prevention materials for dissemination at local events, digital resources, capacity building, strategic guidance for national and local activities, and linkages to other national and local partners. Learn more about our partners and how you can partner with us.
Websites and Social Media
CDC HIV provides current, scientifically-accurate HIV content and resources for the general public, public health professionals, and clinicians. Let’s Stop HIV Together provides access to campaign resources for distinct audiences. The HIV Risk Reduction Tool helps people learn about the risk of getting HIV or transmitting HIV to someone else, and how to lower that risk.
CDC’s new HIV Nexus website is a one-stop hub for up-to-date resources designed to support clinicians in informing and communicating with patients, caregivers, and the community about HIV prevention, screening, and treatment. Clinicians can use HIV Nexus as a source of practical and credible information to stay abreast of the latest HIV recommendations and research, diagnose cases as early as possible, treat rapidly, and prevent new HIV transmissions.
PCB also engages with the general public, partners, and health care providers through social media, including Facebook (CDCHIV and Start Talking. Stop HIV.), Twitter (@CDC_HIVAIDS), Instagram (@stophivtogether and @Start Talking. Stop HIV.), and CDC’s YouTube account (CDC Streaming Health).
Content Development and Inquiry Response
PCB creates a wide variety of content related to DHAP’s priorities, including fact sheets, features, infographics for partners and consumers, and web content. Writer-editors and health communication specialists work with other branches to interpret their guidelines, reports, and other data for various audiences.
PCB also manages the HIV content for CDC-INFO, part of CDC’s national contact center that delivers up-to-date health information to consumers, providers, and professionals. PCB maintains prepared responses that CDC-INFO agents use to answer commonly asked questions about HIV, and PCB replies to questions that cannot be answered with a prepared response.
PCB represents DHAP at community events, HIV conferences, and other public health events to promote HIV testing, prevention, and care. Representatives from PCB staff the booths, answer questions, provide materials, and help audiences navigate online resources for information.
Research and Evaluation
PCB has a team of behavioral scientists who lead the research and evaluation activities that support the health communication activities of the branch. Activities include research and testing of ideas and messages with audiences before the development and launch of a campaign, and the process and outcome evaluation of campaigns after they launch.