Social Media and Graphics – Toolkit for Schools: Engaging Parents to Support Social and Emotional Climate and Learning

Social Media Posts

You can tailor the following text for your specific audience, social media channels, and community (for example, add specific school or district names and contact information). Be sure to include a call to action such as how to get involved in the school health team or where to get more information. Potential sources for more information are the webpages listed in this toolkit under More Information; your own website; your upcoming newsletter; or a PTA/PTO meeting. If you are hosting an SEL night (either virtual or in-person) for parents, tell parents about it.

Consider these additional tips for posting:

  • Include a call to action in your message. The calls to action in the sample posts below are in bold.
  • Upload a graphic with your message to increase the number of people who see and interact with your post.
  • Include the hashtags #CDCHealthySchools and #SchoolMeals4Everyone to help people find additional related posts. This will also help CDC Healthy Schools find your posts more easily.
  • Tag partners, school districts, schools, and other school health champions.
  • Use emojis when appropriate to draw attention and increase engagement.
  • Encourage and respond to comments and encourage people to share your posts.

Post 1: Hey parents and caregivers! [School, district, organization name] is making mental health and well-being a priority. Our goal is to create a positive social and emotional climate to help students feel safe, supported, and ready to learn. But we can’t do it alone. You have a powerful role in supporting your child’s learning, health, and well-being at home and at school. When parents are engaged in their children’s school activities and initiatives, their children get better grades, choose healthier behaviors, and have better social skills. You can learn more about parent engagement in schools at

Post 2: In light of the COVID-19 pandemic, our focus on mental health and well-being has increased. We’re  working to create a positive social and emotional climate to support students’ social and emotional development and academic performance. You may hear us call this approach social and emotional learning. Keep an eye out for our next newsletter with more information about what we are doing to support students and how you can help.

Post 3: We’re committed to a school culture that reflects the importance of showing empathy in relationships, using effective communication, and demonstrating respect for diversity. This is just one of the many practices we use to support students’ mental health and emotional well-being. Some simple things you can do to help support your child’s social emotional learning at home include:

  • Taking time to talk to your child and be an active listener.
  • Acknowledging and asking about your child’s feelings to model empathy.
  • Focusing on your child’s strengths before talking about things they can do to improve their confidence.
  • Modeling positive coping skills to identify and manage stressful situations, such as going for a walk or practicing deep breathing exercises.

To learn more, visit

Post 4: Hey parents! [School, district, organization name] is making mental health and well-being a priority in our school. Read our upcoming newsletter to learn what we’re doing to create a more positive social and emotional climate for our students and staff. Find out how you can help!


To download the graphics: Click on a graphic to open the preview, then right-click on the image and select “Save as.”