Identify Advocates

Your organizational plan may start because of one person’s interest, but it can’t be developed alone.

Begin by identifying your advocates. As you plan, think broadly about who your advocates may be and don’t count people out until you ask. You will need strong advocates within your organization, but you can also benefit from identifying advocates who are external to your organization and can be partners and/or facilitators.

You will need a broad group of advocates for successful planning and implementation of organizational change.

  • Champions: These individuals are typically leaders and/or decision-makers in the organization who have the influence needed to approve or put the plan into action. These Champions may or may not be familiar with the issue, but should be people you think would be open to learning and being a powerful voice for the issue.
  • Allies: These individuals and/or organizational components are those who can provide support to the plan and the vision you have for health literacy in your organization. Allies are critical as they may have slightly different perspectives and needs that will be invaluable in the planning process.
  • Workgroup Members: Whether or not you need a formal workgroup will depend on the organization. While Champions and Allies are essential to planning, they may not be involved in day-to-day planning, organization and coordination. Therefore, you need commitments from individuals with diverse perspectives from across your organization as core work group members. This does not have to be a large group, but it needs to include people who are willing to roll up their sleeves and work.


Page last reviewed: October 17, 2019