Health Communications Science Digest – May

May 2021 -- Vol. 12, Issue 5e

To enhance awareness of emerging health communication and marketing scientific knowledge, the Science Team in the Office of the Associate Director for Communication frequently undertakes an extensive scan of the expert literature.  Recent publications with particular relevance for the public health communication community are detailed here.

Abstracts and PDF copies of most articles are available through the DOI hyperlink included with each citation.  In some instances, articles must be requested via another source and a hyperlink to facilitate that process is included with the reference.  Please note that hyperlinks are to CDC licensed materials and are generally available only through the CDC intranet.

Please let us know if anyone in your CIO publishes a health communication or marketing science paper.  We’d love to share the news!  Also, we’re happy to provide assistance.  Contact

Articles of Interest
  • Armstrong, K., Richards, A. S., & Boyd, K. J. (2021). Red-Hot Reactance: Color Cues Moderate the Freedom Threatening Characteristics of Health PSAs. Health Commun, 36(6), 663-670. doi:1080/10410236.2019.1700885external icon
  • Austin, E. W., Austin, B. W., Willoughby, J. F., Amram, O., & Domgaard, S. (2021). How Media Literacy and Science Media Literacy Predicted the Adoption of Protective Behaviors Amidst the COVID-19 Pandemic. J Health Commun, 1-14. doi:1080/10810730.2021.1899345external icon
  • Baines, A., Ittefaq, M., & Abwao, M. (2021). #Scamdemic, #Plandemic, or #Scaredemic: What Parler Social Media Platform Tells Us about COVID-19 Vaccine. Vaccines (Basel), 9(5). doi: Download Herepdf icon
  • Ball, H., & Wozniak, T. R. (2021). Why Do Some Americans Resist COVID-19 Prevention Behavior? An Analysis of Issue Importance, Message Fatigue, and Reactance Regarding COVID-19 Messaging. Health Commun, 1-8. doi:1080/10410236.2021.1920717external icon
  • Basch, C. E., Basch, C. H., Hillyer, G. C., Meleo-Erwin, Z. C., & Zagnit, E. A. (2021). YouTube Videos and Informed Decision-Making About COVID-19 Vaccination: Successive Sampling Study. JMIR Public Health Surveill, 7(5), e28352. doi:2196/28352external icon
  • Bradshaw, A. S., Shelton, S. S., Wollney, E., Treise, D., & Auguste, K. (2021). Pro-Vaxxers Get Out: Anti-Vaccination Advocates Influence Undecided First-Time, Pregnant, and New Mothers on Facebook. Health Commun, 36(6), 693-702. doi:1080/10410236.2020.1712037external icon
  • Daughton, A. R., Shelley, C. D., Barnard, M., Gerts, D., Watson Ross, C., Crooker, I., . . . Fairchild, G. (2021). Mining and Validating Social Media for COVID-19-Related Human Behaviors between January and July 2020; An Infodemiology Study. J Med Internet Res. doi:2196/27059pdf iconexternal icon
  • Griffith, D. M., Jaeger, E. C., Semlow, A. R., Ellison, J. M., Bergner, E. M., & Stewart, E. C. (2021). Individually Tailoring Messages to Promote African American Men’s Health. Health Commun, 1-10. doi:1080/10410236.2021.1913837external icon
  • Guenther, L., Gaertner, M., & Zeitz, J. (2021). Framing as a Concept for Health Communication: A Systematic Review. Health Commun, 36(7), 891-899. doi:1080/10410236.2020.1723048external icon
  • Ju, I., Park, T., & Ohs, J. (2021). Optimistic Bias and Consumer Prescription Drug Decisions: Influences of Direct to Consumer Advertising and Perceived Susceptibility. Health Commun, 1-10. doi:1080/10410236.2021.1914385external icon
  • Kudrati, S. Z., Hayashi, K., & Taggart, T. (2021). Social Media & PrEP: A Systematic Review of Social Media Campaigns to Increase PrEP Awareness & Uptake Among Young Black and Latinx MSM and Women. AIDS Behav. doi:1007/s10461-021-03287-9pdf iconexternal icon
  • Li, J. Y., Wen, T. J., McKeever, R., & Kim, J. K. (2021). Uncertainty and Negative Emotions in Parental Decision-making on Childhood Vaccinations: Extending the Theory of Planned Behavior to the Context of Conflicting Health Information. J Health Commun, 1-10. doi:1080/10810730.2021.1913677external icon
  • Li, K. (2021). Exploring the Role of Regulatory Focus and Processing Fluency in the Effectiveness of Narrative versus Non-narrative Advertising: A Study about Sugar Intake in the USA. Health Commun, 36(7), 837-846. doi:1080/10410236.2020.1719320external icon
  • Liu, X., Mikels, J. A., & Stine-Morrow, E. A. L. (2021). The psycholinguistic and affective processing of framed health messages among younger and older adults. J Exp Psychol Appl. doi:1037/xap0000285pdf iconexternal icon
  • Mangono, T., Smittenaar, P., Caplan, Y., Huang, V. S., Sutermaster, S., Kemp, H., & Sgaier, S. K. (2021). Information-Seeking Patterns During the COVID-19 Pandemic Across the United States: Longitudinal Analysis of Google Trends Data. J Med Internet Res, 23(5), e22933. doi:2196/22933external icon
  • Mirzaei, A., Aslani, P., Luca, E. J., & Schneider, C. R. (2021). Predictors of Health Information Seeking Behavior: A Systematic Review and Network Analysis. J Med Internet Res. doi:2196/21680pdf iconexternal icon
  • Nelon, J. L., Moscarelli, M., Stupka, P., Sumners, C., Uselton, T., & Patterson, M. S. (2021). Does Scientific Publication Inform Public Discourse? A Case Study Observing Social Media Engagement Around Vaccinations. Health Promot Pract, 22(3), 377-384. doi:10.1177/1524839919899925
  • Noar, S. M., & Head, K. J. (2011). Trends in the Research and Practice of Health Communication Campaigns. Sociology Compass, 5(6), 426-438. doi: Download Herepdf icon
  • Northcott, C., Curtis, R., Bogomolova, S., Olds, T., Vandelanotte, C., Plotnikoff, R., & Maher, C. (2021). Evaluating the effectiveness of a physical activity social media advertising campaign using Facebook, Facebook Messenger, and Instagram. Transl Behav Med, 11(3), 870-881. doi: Download Herepdf icon
  • Piltch-Loeb, R., Savoia, E., Goldberg, B., Hughes, B., Verhey, T., Kayyem, J., . . . Testa, M. (2021). Examining the effect of information channel on COVID-19 vaccine acceptance. PLoS One, 16(5), e0251095. doi: Download Herepdf icon
  • Rodgers, R. F., Paxton, S. J., & Wertheim, E. H. (2021). #Take idealized bodies out of the picture: A scoping review of social media content aiming to protect and promote positive body image. Body Image, 38, 10-36. doi: Download Herepdf icon
  • Varghese, N. E., Sabat, I., Neumann-Böhme, S., Schreyögg, J., Stargardt, T., Torbica, A., . . . Brouwer, W. (2021). Risk communication during COVID-19: A descriptive study on familiarity with, adherence to and trust in the WHO preventive measures. PLoS One, 16(4), e0250872. doi: Download Herepdf icon

DISCLAIMER: Articles listed in the Health Communication Science Digest (HCSD) are selected by Office of the Associate Director for Communication (OADC) staff to provide current awareness of the public health communication literature. An article’s inclusion does not necessarily represent the views of the Centers for Disease Control and Prevention nor does it imply endorsement of the article’s methods or findings. OADC, CDC, and DHHS assume no responsibility for the factual accuracy of the items presented. The selection, omission, or content of items does not imply any endorsement or other position taken by OADC, CDC, or DHHS. Opinions, findings and conclusions expressed by the original authors of items included in the HCSD, or persons quoted therein, are strictly their own and are in no way meant to represent the opinion or views of OADC, CDC, or DHHS. References to publications, news sources, and non-CDC Websites are provided solely for informational purposes and do not imply endorsement by OADC, CDC, or DHHS.

Page last reviewed: May 25, 2021