Sample Newsletter Blurbs

Use these sample newsletter blurbs as is or customize and spread the word about flu prevention to your network.

General Public

Blurb 1: What You Should Know for the 2019 - 2020 Flu Season

Getting a flu vaccine every year is the best way to protect yourself and your family from flu and its potentially serious complications. CDC recommends that everyone 6 months and older get vaccinated by the end of October.

What is new this flu season?

  • Flu vaccines have been updated to better match circulating flu viruses
  • Any licensed, age-appropriate flu vaccines are recommended
  • The nasal spray flu vaccine (LAIV) is again a vaccine option. Ask your health care provider about what vaccine is right for you

Learn more about what’s new for the 2019-2020 flu season.

Fight flu this season by getting your flu vaccine and encouraging others to protect themselves and their loved ones by doing the same. Join the conversation on social media with the hashtag #FightFlu.

Blurb 2: Are You Ready to Fight Flu This Season?

2018-2019 was a moderate severity flu season that lasted a record-breaking 21 weeks. The best protection against flu is getting a flu vaccine.

While the timing of flu season is unpredictable, seasonal flu activity often begins to increase in October, most commonly peaks between December and February, but can last as late as May. CDC recommends that everyone ages 6 months and older get a flu vaccine by the end of October. It takes about two weeks after vaccination for antibodies to develop in the body to protect against flu virus infection.

You have the power to fight flu. Get yourself and your loved ones a flu vaccine today.

Learn more.

Blurb 3: Take Three Actions to Fight Flu this Flu Season

Flu is a potentially serious, contagious disease. It can cause mild to severe illness. Serious outcomes of flu can lead to hospitalization and even death. CDC recommends a three-step approach to fight flu:

  1. Get a flu vaccine. Everyone 6 months and older should get a flu vaccine by the end of October. Getting a flu vaccine every year provides the best protection against flu.
  2. Take everyday actions to stop the spread of germs. Try to avoid close contact with sick people, and if you become sick, limit your contact with others. Cover your nose and mouth with a tissue when you cough or sneeze, and wash your hands often.
  3. Take flu antiviral drugs if your doctor prescribes them. If you get sick with flu, prescription flu antiviral drugs can be used to treat flu illness. Antiviral drugs can make illness milder and shorten the time you are sick. They may also prevent serious flu complications.

Learn more about how you can fight flu this season.


This flu season, protect yourself and your family. Everyone in your family who is 6 months of age and older should get vaccinated for the best protection against flu.

Blurb 1: What Parents Need to Know this Flu Season

Each year, millions of children get sick, thousands are hospitalized, and some die from flu. Last flu season a record high number of seasonal flu-related deaths in children were reported to CDC. About 80% of flu-associated deaths in children occur in kids who have not been fully vaccinated against flu.

Flu vaccination has been shown to significantly reduce a child’s risk of dying from flu. CDC recommends everyone 6 months and older get an annual flu vaccine.

This season, any licensed, age-appropriate flu vaccine is recommended. The nasal spray flu vaccine is an option for children ages 2 years and older this season. Ask your health care professional what vaccine is right for your child this year.

Learn more about flu vaccine options available for children this season.

You have the power to protect your family against flu this season. Get yourself and your family a flu vaccine – fight flu!

Blurb 2: What Parents Need to Know About Flu Vaccine for Children 6 Months Through 8 Years Old

Did you know that if your child is 6 months through 8 years old, they may need two doses of flu vaccine?

CDC recommends that children 6 months through 8 years of age who are getting a flu vaccine for the first time, or who previously have gotten only one dose of flu vaccine, get two doses. If your child needs two doses, be sure to begin this process early to ensure your child is protected before flu activity begins in your community.

All children who have previously gotten two doses of flu vaccine (at any time) only need one dose of flu vaccine this season.

Talk to your child’s health care professional about this season’s flu vaccine, and learn more about which flu vaccine is right for your child on the CDC’s website.

Older Adults (65+)

Blurb 1: 65 and Older? A Flu Vaccine is Important for You!

People 65 years and older are at high risk of getting seriously ill from flu, due to the weakening of the immune system that happens with age. During most flu seasons, people 65 years and older bear the greatest burden of severe flu disease. In fact, it is estimated that between 70-85% of flu-related deaths and 50-70% of flu-related hospitalizations occur among people in this age group.

Flu vaccination has been shown to reduce flu illness and serious outcomes. A 2017 study showed that flu vaccination reduced deaths, intensive care unit admissions (and length of stay), and overall duration of hospitalization among hospitalized flu patients 65 years and older.

This year get a flu vaccine to #FightFlu. Learn more information about flu and flu vaccines.

Health Care Professionals Caring for Adult Patients

Blurb 1: Protect Your Adult Patients from Influenza This Season

During most influenza seasons, adults 65 years and older bear the greatest burden of severe influenza disease. In fact, it is estimated that between 70-85% of influenza -related deaths and 50-70% of influenza related hospitalizations occur among people in this age group.

Health care professionals caring for older adults have an important role in ensuring their patients know they are at high risk of influenza complications and receive an influenza vaccine every year. Talk to your patients about influenza and what influenza vaccines are available for them this season.

There are several influenza vaccines available for people 65 years and older, including:

  • The “high dose” influenza vaccine (Fluzone High Dose®) contains 4 times the amount of antigen as regular influenza It is associated with a stronger immune response following vaccination.
  • The adjuvant vaccine (Fluad®) is a standard dose influenza vaccine with an added adjuvant. An adjuvant is an ingredient added to a vaccine to help create a stronger immune response to vaccination.

More information about available influenza vaccines for this season can be found here.