Social Media Toolkit

CDC encourages partner organizations to use these messages on their social media platforms to encourage flu vaccination among English-speaking audiences. For these social media messages for Spanish-speaking audiences, visit: CDC Flu Social Media Toolkit (Spanish)​.

Wild to Mild

lion with text: A flu vaccine can take flu from wild to mild #fightflu CDC logo

Flu Can Be Wild. The Wild to Mild toolkit visually shows how flu vaccination can ‘tame’ flu’s symptoms from being ‘wild’ to ‘mild’ in people who get vaccinated but still get sick. View our flu vaccine campaign toolkit with social media resources, posters, and more.

Shareable Resources

Get My Flu Shot

Flu fact: You can't get the flu from a flu shot. Learn more at getmyflushot.org and ad council #notimeforflu

This campaign encourages Americans, with an emphasis on Black and Hispanic audiences, to get vaccinated against the flu. The campaign series include No One Has Time for Flu, Flu Facts, and Flu FOMO. The campaign was developed by the Ad Council, the American Medical Association (AMA), CDC, and the CDC Foundation.

Ad Council Campaign

Everyone 6 months and older– Wild to Mild

Facebook/Instagram Sample Message

Getting a flu vaccine is the best way to tame the worst flu symptoms. A flu vaccine can reduce your risk of getting sick and having a serious flu outcome, like being hospitalized. Learn more at https://bit.ly/3REwAJg

Rhino compared to plastic unicorn with text: A flu vaccine can take flu from Wild to Mild #fightflu cdc logo[JPG - 72 KB]
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Twitter Sample Message

Flu can be wild. A flu vaccine can reduce your risk of getting sick and having a serious flu outcome, like being hospitalized. #FightFlu Learn more at https://bit.ly/46wGgtF

Older Adults- Wild to Mild

Facebook/Instagram Sample Message

If you’re 65 years and older, you’re at higher risk of getting very sick if you get flu. A flu vaccine can tame the worst flu symptoms and reduce the risk of being hospitalized. Learn more at https://bit.ly/3ZBC5u3

Twitter Sample Message

If you’re 65 years and older, you’re at higher risk of getting very sick if you get #flu. A flu vaccine can tame the worst flu symptoms and reduce the risk of being hospitalized. #FightFlu https://bit.ly/3RAD2Rp

During Pregnancy- Wild to Mild

Facebook/Instagram Sample Message

Flu can be wild. A flu vaccine during pregnancy can protect both you and your baby from flu’s more serious symptoms protecting, your little one from flu after birth — when they’re too young to be vaccinated. Learn more: https://bit.ly/3ZwToMZ #FightFlu

Twitter Sample Message

Flu can be dangerous for pregnant people and babies. #Flu vaccines have safely protected millions of pregnant people and their babies from the wildest of flu symptoms for decades. Learn more: https://bit.ly/3ZwToMZ #FightFlu

Parents of children ages 6 months to 17 years old- Wild to Mild

Twitter Sample Message

Young children are at higher risk of developing the wildest flu complications. A #FluVax can help tame their symptoms if they do get sick. #FightFlu More: https://www.cdc.gov/flu/highrisk/parents.htm

Facebook/Instagram Sample Message

Flu can be wild. But a flu vaccine can tame flu’s more serious symptoms if your child gets sick — so they can recover faster and miss fewer days of school. Why wait until flu season to get your kids a flu vaccine? More: https://www.cdc.gov/flu/highrisk/parents.htm

pufferfish with text: A flu vaccine can take flu from wild to mild #fightflu CDC logo[PNG - 4 MB]
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Adults with Chronic Conditions- Wild to Mild

Facebook/Instagram Sample Message

Flu can be wild for those with certain underlying health conditions. Talk to your health care provider about how a flu vaccine can reduce the risk of flu-related hospitalization. Learn more at https://bit.ly/3LB7iYQ

Twitter Sample Message

Flu can be wild for those with certain underlying conditions. Talk to your health care provider about how a flu vaccine can make for a milder case of flu. #FightFlu https://bit.ly/46vqHCy

Protect Yourself & Your Family

Facebook/Instagram Sample Message

Everyone 6 months and older should get a flu vaccine every season. Flu vaccine can reduce flu illnesses, doctors’ visits, hospitalizations and has been shown to be life-saving. Fight flu and get vaccinated today! Learn more:  https://www.cdc.gov/flu/prevent/vaccinations.htm

Twitter Sample Message

Everyone 6 months and older should get a #FluVax every season. Flu vaccine can reduce flu illnesses, doctors’ visits, hospitalizations and has been shown to be life-saving. #FightFlu and get vaccinated today! Learn more:  https://www.cdc.gov/flu/prevent/vaccinations.htm

Flu Complications for those with Chronic Conditions

Facebook/Instagram Sample Message

Most people who get sick with flu will have mild illness, however, flu can make chronic health problems worse. Flu vaccine is the best protection from flu and its potentially serious complications. Find out what groups of people are at high risk for complications: https://www.cdc.gov/flu/highrisk/index.htm

Twitter Sample Message

Flu can make chronic health problems worse. #FluVax is the best protection from #flu and its potentially serious complications. Find out what groups of people are at high risk for complications: https://www.cdc.gov/flu/highrisk/index.htm

How Flu Spreads

Facebook /Instagram Sample Message

Did you know? Flu viruses are thought to spread mainly by droplets made when people with flu cough, sneeze, or talk and can spread up to others up to 6 feet away. Learn more about how flu spreads: https://www.cdc.gov/flu/about/disease/spread.htm

Twitter Sample Message

DYK? #Flu viruses are thought to spread mainly by droplets made when people with flu cough, sneeze, or talk and can spread to others up to 6 feet away. Learn more about how flu spreads: https://www.cdc.gov/flu/about/disease/spread.htm

Take 3 Actions to Prevent Illness this Fall and Winter

Facebook/Instagram Sample Message

Did you know? These 3 simple actions can help you prevent illness, including flu, this fall and winter. More about how to fight flu here: Healthy Habits to Help Protect Against Flu | CDC

Twitter Sample Message

The best way to prevent #flu is by getting a #FluVax, but healthy habits like washing your hands often may help prevent flu and other respiratory illnesses. If you do get sick with #flu, a flu antiviral medication can make your illness shorter. More: Healthy Habits to Help Protect Against Flu | CDC