CDC Digital Media Toolkit: 2023-2024 Flu Season

CDC’s seasonal flu vaccination campaign materials are available to assist partners in communicating about the importance of vaccination.  This digital toolkit includes details on events/activities, sample social media and newsletter content, graphics, web assets, and media prep material.  This material is downloadable, shareable, and some of the material is customizable.

Flu Can Be Wild

The digital campaign “Wild to Mild” visually shows how flu vaccination can ‘tame’ flu’s symptoms from being ‘wild’ to ‘mild’ in people who get vaccinated but still get sick. View our flu vaccine campaign toolkit with social media resources, posters, and more.

Shareable Resources
puffer fish in background with text: A flu vaccine can take flu from wild to mild
No One Has Time for Flu

No One Has Time for Flu and Flu FOMO are campaigns developed by the Ad Council, the American Medical Association (AMA), CDC, and the CDC Foundation. The campaigns encourage Americans to get vaccinated against flu.

Ad Council Campaign
Flu fact: You can't get the flu from a flu shot. Learn more at and ad council #notimeforflu

Social Media Images & Messages

Share the flu vaccination images and messages below online or on social media.

Social Copy

Pregnant People:

  • Flu can be wild. But a flu vaccine can shield both you and your cub from flu’s more serious symptoms. Ask your health care provider about a flu shot during your pregnancy to protect your baby after birth — when they’re too young to be vaccinated. #FightFlu #CDC #PublicHealth
A flu vaccine can take the flu from wild to mild


  • A flu vaccine doesn’t always prevent flu, but it can reduce its wildest symptoms. Ask your child’s health care provider about a flu vaccine! #FightFlu #CDC #PublicHealth
  • Flu can be wild. But a flu vaccine can tame flu’s more serious symptoms — reducing the risk of serious illness and flu-related hospitalization in children. #FightFlu
puffer fish in background with text: A flu vaccine can take flu from wild to mild

Print Ready Materials

The following print-ready material may be downloaded, copied, and distributed without alteration free of charge.

Web Resources

CDC has provided buttons and badges for public use. Place the graphic in the way that works best for your web site.

Fight Flu 300x250

Get your family vaccinated. FightFlu

Flu Vaccine Finder Widget 001

Flu Vaccine Finder

Person searching for Flu Vaccines on mobile app

Find flu vaccines in your area.
Everyone 6 months of age and older needs a flu vaccine.

Find Vaccines

Powered by VaccineFinder | Visit CDC/Flu | Embed

Health Care Professionals 300x250

Vaccinate your patients.

Fight Flu Family Animated 300 x 250

Keep your family strong. Vaccinate. Fight Flu.