CDC Digital Media Toolkit: 2023-2024 Flu Season
CDC’s seasonal flu vaccination campaign materials are available to assist partners in communicating about the importance of vaccination. This digital toolkit includes details on events/activities, sample social media and newsletter content, graphics, web assets, and media prep material. This material is downloadable, shareable, and some of the material is customizable.
The digital campaign “Wild to Mild” visually shows how flu vaccination can ‘tame’ flu’s symptoms from being ‘wild’ to ‘mild’ in people who get vaccinated but still get sick. View our flu vaccine campaign toolkit with social media resources, posters, and more.
Shareable Resources
This campaign encourages Americans, with an emphasis on Black and Hispanic audiences, to get vaccinated against the flu. The campaign series include No One Has Time for Flu, Flu Facts, and Flu FOMO. The campaign was developed by the Ad Council, the American Medical Association (AMA), CDC, and the CDC Foundation.
Ad Council Campaign
Pregnant People
Parents of Children
General Population
General Population
Share the flu vaccination images and messages below online or on social media.
Social Copy
Pregnant People:
- Flu can be wild. But a flu vaccine can shield both you and your cub from flu’s more serious symptoms. Ask your health care provider about a flu shot during your pregnancy to protect your baby after birth — when they’re too young to be vaccinated. #FightFlu #CDC #PublicHealth https://bit.ly/3YKYftG
Parents:
- A flu vaccine doesn’t always prevent flu, but it can reduce its wildest symptoms. Ask your child’s health care provider about a flu vaccine! #FightFlu #CDC #PublicHealth https://bit.ly/44tFkVz
- Flu can be wild. But a flu vaccine can tame flu’s more serious symptoms — reducing the risk of serious illness and flu-related hospitalization in children. #FightFlu https://bit.ly/44tFkVz
Instagram/Facebook Stories
General Population
Parents
Pregnant People
CDC has provided buttons and badges for public use. Place the graphic in the way that works best for your web site.
Flu Vaccine Finder
Find flu vaccines in your area.
Everyone 6 months of age and older needs a flu vaccine.
