Flu Prevention Partners Focus Promote NIVW during 4-Day Family-Focused Blog Relay
During National Influenza Vaccination Week (NIVW) 2015, CDC worked with five partners to host the 2015 NIVW Blog Relay, a multiday online event promoting the importance of flu vaccination among a variety of audiences. The blog relay used a “Focus on the Family” theme to encourage readers to focus on protecting their family during the holiday season and beyond. The participating partners helped CDC reach audiences across the lifespan, including general family, parents, people living with chronic diseases, and seniors.Click on the blog relay participants below to read each partner’s contribution to the 2015 NIVW Blog Relay:
- Shot of PreventionExternal (5,000+ potential blog readers)
- Voices for VaccinesExternal (2,000+ potential blog readers)
- Healtheo360External (4,000+ potential blog post readers)
- March of DimesExternal (103,000+ potential blog readers)
- Place for MomExternal (626,000+ potential blog readers)
In addition to their blog, the relay partners shared their NIVW posts across social media and encouraged their online followers to do the same. In total, the partners published eight Tweets and one Facebook post, which garnered more than 350,000 total potential impressions.
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- Write a 250 word (maximum) description of your success story including name of organization, any collaborating organizations, when the event took place (either last flu season or this flu season only), and any evaluation taken from the activity.
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