Families Fighting Flu Stay in the Game Season Flu Campaign
Families Fighting Flu (FFF), a national non-profit organization dedicated to raising awareness about the seriousness of flu, continued with its ongoing educational campaign called Stay in the Game™ that aims to keep everyone healthy through annual flu vaccinations so that no one misses out on important events like school, work, and fun activities with friends!
The launch of the Stay in the Game campaign for 2016 included a press release, which resulted in a national news broadcast with NBC Nightly News with Lester Holt featuring FFF Chief Operating Officer, Serese Marotta, who lost her healthy, five-year-old son, Joseph, to the flu in 2009. The NBC News broadcast reached an audience of more than 6 million people, and millions more through online articles. View the broadcast here.
FFF also developed a new family infographic that includes flu facts, tips for staying healthy this flu season, and how to develop a flu game plan for your family. The Stay in the Game campaign encourages families to make flu vaccination an annual event by going together and then doing something fun afterwards like going to the movies or out to dinner at a favorite restaurant. The distribution of the infographic resulted in over 1,000 placements, reaching an estimated audience of 161 million people.
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- Page last reviewed: November 23, 2016
- Page last updated: November 23, 2016
- Content source:
- Centers for Disease Control and Prevention, National Center for Immunization and Respiratory Diseases (NCIRD)
- Page maintained by: Office of the Associate Director for Communication, Digital Media Branch, Division of Public Affairs