2022 CDC en Español Channel Metrics

Most Popular Topics
  • Cancer
  • Coronavirus
  • Diabetes
  • Handwashing Saves Lives
  • Sexually Transmitted Diseases
  • Birth Defects Antibiotics
  • Alcohol and Pregnancy
  • Influenza
  • Healthy weight
Metrics
  • CDC en Espanol Page views – 16,506,045
Social Media
  • Facebook followers grew from 78,272 in December 2016 to 145,310 by the end of 2022
  • Twitter followers grew from 39,676 in December 2016 to 71,073 by the end of 2022
Who Are Our CDC en Español Web Users?

Desktop
N= 3,139

Professions or Interest:

  • Individual interested in health: 29.47%
  • Healthcare provider (physician, nurse, physician’s assistant, nurse practitioner, pharmacist, or other healthcare provider): 20.10%
  • Educator, teacher or trainer: 12.77%
  • Student: 11.09%
  • Public health agency employee or public health professional: 6.75%
  • Scientist or researcher: 4.81%
  • Other: 4.33%
  • Traveler: 3.92%
  • Safety advisor: 3.41%
  • Business manager: 1.24%
  • Journalist or member of the media: 0.80%
  • Law enforcement: 0.64%
  • CDC Employee, staff, or contractor: 0.25%
  • Emergency responder: 0.22%
  • Grantee: 0.10%
  • Policymaker, legislator, or staff: 0.10%

Gender

  • Female:  52.85%
  • Male:  43.52%
  • Prefer not to answer:  3.63%

Age

  • 50 – 64: 36.54%
  • 35 – 49: 26.57%
  • 20 – 34: 16.50%
  • 65 or older: 13.76%
  • 19 or under: 4.81%
  • Prefer not to answer: 1.82%

Education Level

  • Advanced degree: 40.62%
  • College degree: 34.76%
  • Some college: 12.33%
  • High school or less: 8.00%
  • Prefer not to answer: 4.30%

Race

  • White: 56.55%
  • Prefer not to answer: 34.95%
  • Black or African American: 3.73%
  • American Indian or Alaska Native: 3.57%
  • Asian: 0.80%
  • Native Hawaiian or other Pacific Islander: 0.41%

 Mobile
N=3,874

Professions or Interest

  • Individual interested in health: 54.47%
  • Healthcare provider (physician, nurse, physician’s assistant, nurse practitioner, pharmacist, or other healthcare provider): 13.94%
  • Other: 7.59%
  • Traveler: 7.23%
  • Student: 4.26%
  • Educator, teacher, or trainer: 4.16%
  • Public health agency employee or public health professional: 3.10%
  • Scientist or researcher: 2.09%
  • Safety advisor: 0.67%
  • Law enforcement: 0.65%
  • Business manager: 0.54%
  • CDC Employee, staff, or contractor: 0.49%
  • Emergency responder: 0.34%
  • Journalist or member of the media: 0.23%
  • Grantee: 0.13%
  • Policymaker, legislator, or staff: 0.13%

Gender

  • Female: 58.62%
  • Male: 38.54%
  • Prefer not to answer: 2.84%

Age

  • 50 – 64: 33.35%
  • 35 – 49: 35.16%
  • 20 – 34: 15.49%
  • 65 or older: 11.20%
  • 19 or under: 3.54%
  • Prefer not to answer: 1.26%

Educational Level

  • Advanced degree: 24.55%
  • College degree: 33.66%
  • Some college: 18.95%
  • High school or less: 17.19%
  • Prefer not to answer: 5.65%

Race

  • White: 56.22%
  • Prefer not to answer: 34.62%
  • Black or African American: 4.62%
  • American Indian or Alaska Native: 3.05%
  • Asian: 1.08%
  • Native Hawaiian or other Pacific Islander: 0.41%
Visitors to CDC in Español from other countries – Top Five
  • Mexico
  • Spain
  • Peru
  • Colombia
  • Chile