Community-Based Organizations COVID-19 Vaccine Toolkit
Educating Communities on the Importance of COVID-19 Vaccines
CDC will continue to add more materials to this toolkit. Please check back frequently for updates.

Soon the communities you serve will have access to vaccines to help protect against COVID-19. CDC has designed a toolkit to help community-based organizations (CBOs) educate communities about this important new prevention tool.
Who is this toolkit for?
This toolkit is designed for staff of organizations serving communities affected by COVID-19. These CBOs could include social service organizations, faith-based organizations, YMCAs/YWCAs, fraternities, school organizations (e.g., PTAs/PTOs), meal delivery services, senior centers, and others.
What is the purpose of this toolkit?
This toolkit will help your organization educate community members about COVID-19 vaccines, raise awareness about the benefits of vaccination, and address common questions and concerns.
How can I get started?
If you are not already working with your local health department, consider reaching out for assistance. The health department’s immunization program can help coordinate vaccination clinics, provide speakers for presentations, and offer other types of expertise.
- Adapt the key messages to the language, tone, and format that will resonate with your community. YOU know what works in your community.
- Customize the template letter and send or email it to your community members to introduce your COVID-19 vaccine educational activities.
- Print copies of the posters and use them as handouts or to hang in highly visible places in your community.
- Organize a COVID-19 vaccine presentationppt icon (also available in Spanish ppt icon[PPT – 4 MB]) for your community members and promote it via digital and community communication channels. If your community has internet access, organize a virtual presentation. If it does not, organize an in-person presentation following COVID-19 safety precautions. Ask if your local health department can provide a speaker if you do not have a health educator on staff.
- Continue to educate your community via articles, blog posts, and social media posts.
- Invite community members to wear stickers once they have been vaccinated and post vaccination selfies on social media.
Communicate with Your Community
- Introductory letter: Send this letter to encourage your branches, chapters, or affiliates to review and use the toolkit materials.
- Letter to members: Customize this letter about COVID-19 vaccination to send to your members.
- Newsletter content: This short newsletter-style blurb can be widely distributed to share information on COVID-19 vaccines.
- COVID-19 Vaccine Basics (Slide Deck) ppt icon[9 MB] (also available in Spanish ppt icon[4 MB]): These basic slides about COVID-19 vaccines are for virtual town halls or other informational meetings within your communities. You can use all or part of the set or also include your own organization’s information.
- Key messages: Use these key messages about COVID-19 vaccine to educate your communities.
- Frequently Asked Questions (FAQs) : Use these to help answer questions about COVID-19 vaccine in your communities.
- Myths & Facts: Accurate COVID-19 vaccine information is critical. Share this credible and accurate information.
- V-safe: Encourage your community members who are vaccinated to enroll in v-safe and get answers to the frequently asked questions about V-safe.
Posters/flyers
These posters/flyers encourage and support community members in their decision to get vaccinated. You can print and post them in your buildings and other community locations.

Vaccine Promotion Posters
Posters to encourage your community to get a COVID-19 vaccine. Getting a COVID-19 vaccine adds one more layer of protection.
View and Download Posters (available in Spanish)

About COVID-19 Vaccines Factsheet
Plain language fact sheet with information on COVID-19 vaccines. Vaccines (shots) are one of the tools we have to fight the COVID-19 pandemic. Vaccines work with your body’s natural defenses so your body will be ready to fight the virus.
View and Download Factsheet (available in multiple languages)

COVID-19 Vaccine Fotonovela
Use this fotonovela to promote COVID-19 vaccination in your community. This comic-book style graphic tells the story of a daycare worker’s decision to get vaccinated against COVID-19.
View and Download Fotonovela (available in Spanish)
Printable Stickers

Printable stickers for staff to handout to people who have received a COVID-19 vaccine.
Compatible with full-sheet sticker paper or standard precut 1 2/3” labels.
View and Download COVID-19 Vaccine Stickers (available in Spanish)
Social Media
These messages and images are for use on various social media channels that your organization uses, including Facebook, Twitter, and LinkedIn. You can use them as-is with the hashtag #SleeveUp or include your own identity.
Sample Social Media Message
- “I got the shot to do my part in stopping #COVID19. Learn how and where you can get your COVID-19 vaccine, too.” https://bit.ly/3bP6zSNexternal icon
- Have you scheduled your COVID-19 vaccine appointment? Vaccination works better when we do it together. #SleeveUp for a future safe from #COVID19. Find your vaccine site at https://bit.ly/3bP6zSNexternal icon
- Vaccines save lives. Protect yourself and your loved ones by getting the COVID-19 vaccine. Learn more to build your vaccine confidence here: https://www.cdc.gov/coronavirus/2019-ncov/vaccines/index.html
- Spread hope, not COVID-19. #SleeveUp and learn how to get vaccinated today. Find your #COVID19 vaccine site: https://bit.ly/3bP6zSNexternal icon
- Are you ready to get back to the people and activities you love? Your vaccination brings us one day closer to controlling the pandemic. Find your COVID-19 vaccination site: https://bit.ly/3bP6zSNexternal icon
Additional Social Media Messages
Copy the code below for this “How do I get a COVID-19 Vaccine?” widget:
<div data-cdc-widget="HDFinderCOVIDVaccination" data-theme="theme1" data-widget-max-height="629px"></div><script src="https://www.cdc.gov/TemplatePackage/contrib/widgets/tp-widget-external-loader.js?ac=20210201"></script>
Copy the code below for this “How do I get a COVID-19 Vaccine?” widget:
<div data-cdc-widget="HDFinderCOVIDVaccination" data-theme="theme2" data-widget-max-height="629px"></div><script src="https://www.cdc.gov/TemplatePackage/contrib/widgets/tp-widget-external-loader.js?ac=20210201"></script>
Can I put my organization’s logo on these materials?
You can put your organization’s logo on materials in this toolkit, but you should leave the CDC URL (cdc.gov) on those materials.