Community-Based Organizations COVID-19 Vaccine Toolkit

Community-Based Organizations COVID-19 Vaccine Toolkit

Educating Communities on the Importance of COVID-19 Vaccines

CDC will continue to add more materials to this toolkit. Please check back frequently for updates.

COVID-19 vaccine adds one more layer of protection.

Soon the communities you serve will have access to vaccines to help protect against COVID-19. CDC has designed a toolkit to help community-based organizations (CBOs) educate communities about this important new prevention tool.

Who is this toolkit for?

This toolkit is designed for staff of organizations serving communities affected by COVID-19. These CBOs could include social service organizations, faith-based organizations, YMCAs/YWCAs, fraternities, school organizations (e.g., PTAs/PTOs), meal delivery services, senior centers, and others.

What is the purpose of this toolkit?

This toolkit will help your organization educate community members about COVID-19 vaccines, raise awareness about the benefits of vaccination, and address common questions and concerns.

Promoting COVID-19 Vaccines in Your Community

How can I get started?

Coordinate with your Local Health Department

If you are not already working with your local health department, consider reaching out for assistance. The health department’s immunization program can help coordinate vaccination clinics, provide speakers for presentations, and offer other types of expertise.

  • Adapt the key messages to the language, tone, and format that will resonate with your community. YOU know what works in your community.
  • Customize the template letter and send or email it to your community members to introduce your COVID-19 vaccine educational activities.
  • Print copies of the posters and use them as handouts or to hang in highly visible places in your community.
  • Organize a COVID-19 vaccine presentationppt icon (also available in Spanish ppt icon[PPT – 4 MB]) for your community members and promote it via digital and community communication channels. If your community has internet access, organize a virtual presentation. If it does not, organize an in-person presentation following COVID-19 safety precautions. Ask if your local health department can provide a speaker if you do not have a health educator on staff.
  • Continue to educate your community via articles, blog posts, and social media posts.
  • Invite community members to wear stickers once they have been vaccinated and post vaccination selfies on social media.

Communicate with Your Community


These posters/flyers encourage and support community members in their decision to get vaccinated. You can print and post them in your buildings and other community locations.

COVID-19 Vaccines posters

Vaccine Promotion Posters

Posters to encourage your community to get a COVID-19 vaccine.  Getting a COVID-19 vaccine adds one more layer of protection.

View and Download Posters (available in Spanish)

about covid-19 vaccines factsheet

About COVID-19 Vaccines Factsheet

Plain language fact sheet with information on COVID-19 vaccines. Vaccines (shots) are one of the tools we have to fight the COVID-19 pandemic. Vaccines work with your body’s natural defenses so your body will be ready to fight the virus.

View and Download Factsheet (available in multiple languages)


COVID-19 Vaccine Fotonovela

Use this fotonovela to promote COVID-19 vaccination in your community. This comic-book style graphic tells the story of a daycare worker’s decision to get vaccinated against COVID-19.

View and Download Fotonovela (available in Spanish)

Printable Stickers


Printable stickers for staff to handout to people who have received a COVID-19 vaccine.

Compatible with full-sheet sticker paper or standard precut 1 2/3” labels.

View and Download COVID-19 Vaccine Stickers (available in Spanish)

Social Media

These messages and images are for use on various social media channels that your organization uses, including Facebook, Twitter, and LinkedIn. You can use them as-is with the hashtag #SleeveUp or include your own identity.

Sample Social Media Message

Social Media Graphics

How do I get a vaccine web widget

CDC has widgets that can be placed on your organization’s website in any way that works best. This widget is meant to enhance access to up to date information on coronavirus disease 2019 (COVID-19) vaccines.

Copy the code below for this “How do I get a COVID-19 Vaccine?” widget:

<div data-cdc-widget="HDFinderCOVIDVaccination" data-theme="theme1" data-widget-max-height="629px"></div><script src=""></script>

Copy the code below for this “How do I get a COVID-19 Vaccine?” widget:

<div data-cdc-widget="HDFinderCOVIDVaccination" data-theme="theme2" data-widget-max-height="629px"></div><script src=""></script>

Can I put my organization’s logo on these materials?

You can put your organization’s logo on materials in this toolkit, but  you should leave the CDC URL ( on those materials.