Inside Knowledge Campaign Research

CDC has conducted extensive research as part of its Inside Knowledge campaign development, including—

• Convening a meeting of gynecologic cancer experts to exchange information on public health messaging and strategies to raise awareness among women about gynecologic cancer. This information provided CDC with a general framework for the campaign.
• Reviewing existing educational materials and messages, identifying gaps, and assessing the need for new materials.
• Commissioning questions and analyzing data from Porter Novelli’s HealthStyles and DocStyles surveys to understand women’s and health care providers’ knowledge, attitudes, and practices related to gynecologic cancer.
• Conducting formative research and focus group testing with women across the U.S. to understand their knowledge, attitudes, and beliefs related to gynecologic cancers, and to identify creative approaches and strategies to deliver the campaign’s messages effectively.
• Conducting formative research with gynecologists, primary care physicians, and nurse practitioners to understand their knowledge, attitudes, and clinical practices related to gynecologic health and gynecologic cancer, and to assess the usefulness of campaign educational materials.

Publications

• Puckett M, Townsend J, Patterson JR, Shaw D, Wasilewski Y, Stewart SL. Using Inside Knowledge campaign materials to improve gynecologic cancer knowledge in underserved women.external icon Journal of Women’s Health 2019.
• Novinson D, Puckett M, Townsend J, Tortolero-Luna G, Patterson JR, Gelb CA, Stewart SL. Increasing awareness of uterine cancer risks and symptoms by using campaign materials from Inside Knowledge: Get the Facts About Gynecologic Cancer.external icon Journal of Cancer Education 2018.
• Townsend JS, Puckett M, Gelb CA, Whiteside M, Thorsness J, Stewart SL. Improving knowledge and awareness of human papillomavirus-associated gynecologic cancers: Results from the National Comprehensive Cancer Control Program/Inside Knowledge collaboration.external icon Journal of Women’s Health 2018;27(8):955–964.
• Puckett MC, Townsend JS, Gelb CA, Hager P, Conlon A, Stewart SL. Ovarian cancer knowledge in women and providers following education with Inside Knowledge campaign materials.external icon Journal of Cancer Education 2018;33(6):1285–1293.
• Stewart SL, Townsend JS, Puckett MC, Rim SH. Adherence of primary care physicians to evidence-based recommendations to reduce ovarian cancer mortality.external icon Journal of Women’s Health 2016;25(3):235–241.
• Cooper CP, Gelb CA, Trivers KF, Stewart SL. Intended care seeking for ovarian cancer symptoms among U.S. women.external icon Preventive Medicine Reports 2016;3:234–237.
• Cooper CP, Gelb CA, Chu J. Gynecologic cancer information on YouTube: will women watch advertisements to learn more?external icon Journal of Cancer Education 2015;31(3):602–604.
• Cooper CP, Gelb CA, Vaughn AN, Smuland J, Hughes AG, Hawkins NA. Directing the public to evidence-based online content.external icon Journal of the American Medical Informatics Association 2014;22(e1):e39–e41.
• Cooper CP, Gelb CA, Chu J. What’s the appeal? Testing public service advertisements to raise awareness about gynecologic cancer.external icon Journal of Women’s Health 2014;23(6):488–492.
• Cooper CP, Gelb CA, Rodriguez J, Hawkins NA. Promoting gynecologic cancer awareness at a critical juncture—where women and providers meet.external icon Journal of Cancer Education 2014;29(2):247–251.
• Cooper CP, Polonec L, Stewart SL, Gelb CA. Gynaecologic cancer symptom awareness, concern and care seeking among U.S. women: a multi-site qualitative study.external icon Family Practice 2013;30(1):96–104.
• Cooper CP, Gelb CA, Rim SH, Hawkins NA, Rodriguez JL, Polonec L. Physicians who use social media and other Internet-based communication technologies.external icon Journal of the American Medical Informatics Association 2012;19(6):960–964.
• Saraiya M, Rosser JI, Cooper CP. Cancers that U.S. physicians believe the HPV vaccine prevents: findings from a physician survey, 2009.external icon Journal of Women’s Health 2012;21(2):111–117.
• Trivers KF, Rodriguez JL, Hawkins NA, Cooper CP, Polonec L, Gelb CA. Intention to seek care for symptoms associated with gynecologic cancers, HealthStyles survey, 2008. Preventing Chronic Disease 2011;8(6):A144.
• Rim SH, Polonec L, Stewart SL, Gelb CA. A national initiative for women and health care providers: CDC’s Inside Knowledge: Get the Facts About Gynecologic Cancer Campaign.external icon Journal of Women’s Health 2011;20(11):1579–1585.
• Stewart SL, Rim SH, Gelb CA. Physician knowledge and awareness of CA-125 as a screen for ovarian cancer in the asymptomatic, average-risk population.external icon Health Education and Behavior 2011;39(1):57–66.
• Hawkins NA, Cooper CP, Saraiya M, Gelb CA, Polonec L. Why the Pap test? Awareness and use of the Pap test among women in the United States.external icon Journal of Women’s Health 2011;20(4):511–515.
• Cooper CP, Polonec L, Gelb CA. Women’s knowledge and awareness of gynecologic cancer: a multisite qualitative study in the United States.external icon Journal of Women’s Health 2011;20(4):517–524.