Screen for Life Campaign Research

CDC’s Screen for Life: National Colorectal Cancer Action Campaign is based on extensive research, including a review of communication and behavioral science literature. Since 1999, CDC has conducted more than 225 focus groups in 35 U.S. cities to assess knowledge, behaviors, and screening practices related to colorectal cancer, and to test campaign messages and materials with target audiences. The focus groups have been segmented by gender, age (50 to 64 and 65 or older), and ethnicity (mixed ethnicities, African-American, and Hispanic).

Publications