Screen for Life Campaign Research

CDC’s Screen for Life: National Colorectal Cancer Action Campaign is based on extensive research, including a review of communication and behavioral science literature. Since 1999, CDC has conducted more than 225 focus groups in 35 U.S. cities to assess knowledge, behaviors, and screening practices related to colorectal cancer, and to test campaign messages and materials with target audiences. The focus groups have been segmented by gender, age (50 to 64 and 65 or older), and ethnicity (mixed ethnicities, African American, and Hispanic).

Publications

• Cooper CP, Gelb CA. Opportunities to expand colorectal cancer screening participation.external icon Journal of Women’s Health 2016;25(10):990-995.
• Cooper CP, Gelb CA, Chu J. Life cycle of television public service announcements disseminated through donated airtime.external icon Preventive Medicine Reports 2015;2:202–205.
• Cooper CP, Gelb CA, Lobb K. Celebrity appeal: Reaching women to promote colorectal cancer screening.external icon Journal of Women’s Health 2015;24(3):169–173.
• Ekwueme DU, Howard DH, Gelb CA, Rim SH, Cooper CP. Analysis of the benefits and costs of a national campaign to promote colorectal cancer screening: CDC’s Screen for Life National Colorectal Cancer Action Campaign.external icon Health Promotion Practice 2014;15(5):750–758.
• Cooper CP, Gelb CA, Hawkins NA. How many “get screened” messages does it take? Evidence from colorectal cancer screening promotion in the United States, 2012.external icon Preventive Medicine 2013;60:27–32.
• Cooper CP, Gelb CA, Chu J, Polonec L. Can donated media placements reach intended audiences?external icon Health Promotion Practice 2013;14(5):656–662.
• Ekwueme DU, Howard D, Gelb C, Rim SH, Cooper C. Analysis of the benefits and costs of a national campaign to promote colorectal cancer screening: CDC’s Screen for Life: National Colorectal Cancer Action Campaign.external icon Value in Health 2013;16(3):A142.
• Cooper CP, Gelb CA, Jameson H, Macario E, Jorgensen CM, Seeff L. Developing English and Spanish television public service announcements to promote colorectal cancer screening.external icon Health Promotion Practice 2005;6(4):385–393.
• Cooper CP, Williams KN, Carey KA, Fowler CS, Frank M, Gelb CA. Advertising campaign on a major Internet search engine to promote colorectal cancer screening.external icon British Medical Journal 2004;328(7449):1179–1180.
• Jorgensen C, Gelb CA, Richards TB, Cooper CP. Centers for Disease Control and Prevention. Donated television airplay of colorectal cancer education public service announcements—United States, 1999–2002. MMWR 2003;52(10):196–199.
• Jorgensen CM, Gelb CA, Merritt TL, Seeff LC. Observations from the CDC: CDC’s Screen for Life: A national colorectal cancer action campaign.external icon Journal of Women’s Health and Gender-Based Medicine 2001;10(5):417–422.