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HealthStyles Survey — Public Beliefs and Attitudes About Breastfeeding: 2015

The HealthStyles survey was a second wave to an initial postal mail survey sent to a sample of adults aged 18 years and older. It is designed to be nationally representative of seven U.S. Census Bureau demographic characteristics and has been administered annually since 1995. Starting in 2011, the HealthStyles has been changed from a mail survey to an online survey and renamed as SummerStyles. Whereas the initial wave is a consumer survey about general media habits, product use, interests, and lifestyle, the second wave, HealthStyles (now called SummerStyles), focuses on health orientations and practices. From 1995 through 2001, the HealthStyles was linked to the DDB Needham LifeStyles consumer survey as its initial wave. Since 2002, it has been linked to Porter Novelli’s ConsumerStyles survey (which is now called SpringStyles). HealthStyles/SummerStyles is a proprietary database product of Porter Novelli and is licensed by the CDC for audience analysis in health communication planning.

For additional information regarding CDC's involvement in the annual HealthStyles/SummerStyles Survey, you may contact Strategic and Proactive Communications Branch at the CDC Office of Communications via emails (

HealthStyles Questions and Data by Year

All items are coded on the likert scale of 1 to 5 from strongly disagree, moderately disagree, neither disagree nor agree, moderately agree, or strongly agree.

2015 HealthStyles Survey Items

Question # Analyzed Respondents Agree Neither Agree/Disagree Disagree
I am comfortable when mothers breastfeed their babies near me in a public place, such as a shopping center, bus station, etc. 4,121 57.75% 23.13% 19.12%
I believe women should have the right to breastfeed in public places. 4,117 63.74% 23.03% 13.24%
Women should be encouraged to breastfeed. 4,117 62.91% 32.55% 4.54%
Public buildings need to have a room where women could breastfeed and pump milk for their babies. 4,120 57.31% 28.88% 13.81%
A mother needs lots of support to breastfeed her baby. 4,116 49.17% 35.06% 15.77%
I believe employers should provide extended maternity leave to make it easier for mothers to breastfeed. 4,120 46.67% 33.30% 20.02%
I would support financial incentives for employers who make special accommodations to make it easier for mothers to breastfeed. 4,115 41.07% 37.84% 21.09%
There should be paid maternity leave to workers. 4,122 69.72% 20.45% 9.83%
Foods that babies eat influence what they eat as older children. 4,114 60.91% 26.57% 12.52%
Baby and toddler foods should not have added sugar.  4,117 72.04% 22.13% 5.83%
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  • Page last reviewed: January 15, 2016
  • Page last updated: January 15, 2016
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