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HealthStyles Survey — Public Beliefs and Attitudes About Breastfeeding: 2012

The HealthStyles survey is one of a pair of linked postal mail surveys sent to a sample of adults aged 18 years and older (Starting in 2011, these surveys have been conducted online). It is drawn to be nationally representative of seven U.S. Census Bureau demographic characteristics. The first survey is a consumer survey about general media habits, product use, interests, and lifestyle. The second survey, HealthStyles, focuses on health orientations and practices. This survey has been administered annually since 1995. From 1995 through 2001 it was linked with the DDB Needham LifeStyles consumer survey. Beginning in 2002 it is linked with the Porter Novelli ConsumerStyles survey. HealthStyles is a proprietary database product of Porter Novelli and is licensed by the CDC for audience analysis in health communication planning.

For additional information regarding CDC's involvement in the annual Healthstyles Survey, visit the CDC Office of Communications.

HealthStyles Questions and Data by Year

All items are coded on the likert scale of 1 to 5 from strongly disagree, moderately disagree, neither disagree nor agree, moderately agree, or strongly agree.

2012 HealthStyles Survey Items

Question # Analyzed
Agree Neither
Feeding a baby formula instead of breast milk increases the chances the baby will get sick. 4,158 25.66% 40.86% 33.48%
Breast milk is specially designed to meet a baby's nutritional needs. 4,152 82.85% 14.31% 2.84%
If a child is not breastfed, she/he will be more likely to become overweight. 4,154 13.00% 47.76% 39.24%
I believe employers should provide a private room for breastfeeding mothers to pump their milk at work. 4,151 52.28% 29.87% 17.85%
There should be laws that protect a mother's right to pump breast milk while at work. 4,157 51.91% 31.66% 16.43%
There should be a federal law providing paid maternity leave to workers. 4,153 53.94% 25.60% 20.47%
Infant formula is as good as breast milk. 4,148 20.08% 31.46% 48.46%
Where have you seen, heard or read anything about breastfeeding recently? Please check all that apply. (percent of those who responded positively) 4,144 • TV Program 14.72 %
• TV Commercial 6.44%
• Radio 4.39%
• Magazines 13.18%
• Newspapers 9.03%
• Internet or the web 14.14%
• Online blog 2.34%
• Billboards or outdoor posters 2.08%
• Some other places 4.83%
• I have not seen anything recently 61.41%
Have you seen or heard a campaign entitled "It's Only Natural. Mother's Love. Mother's Milk"? 4,153 Responses
• Yes 7.44%
• No 87.02%
• Don’t know/not applicable 5.54%

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  • Page last reviewed: January 15, 2016
  • Page last updated: January 15, 2016
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