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HealthStyles Survey — Public Beliefs and Attitudes About Breastfeeding: 2005

The HealthStyles survey is one of a pair of linked postal mail surveys sent to a sample of adults aged 18 years and older. It is drawn to be nationally representative of seven U.S. Census Bureau demographic characteristics. The first survey is a consumer survey about general media habits, product use, interests, and lifestyle. The second survey, HealthStyles, focuses on health orientations and practices. This survey has been administered annually since 1995. From 1995 through 2001 it was linked with the DDB Needham LifeStyles consumer survey. Beginning in 2002 it is linked with the Porter Novelli ConsumerStyles survey. HealthStyles is a proprietary database product of Porter Novelli and is licensed by the CDC for audience analysis in health communication planning.

For additional information regarding CDC's involvement in the annual Healthstyles Survey, visit the CDC Office of Communications.

HealthStyles Questions and Data by Year

All items are coded on the likert scale of 1 to 5 from strongly disagree, moderately disagree, neither disagree nor agree, moderately agree, or strongly agree.

2005 HealthStyles Survey Items

Question # Analyzed Respondents Agree Neither
Feeding a baby formula instead of breastmilk increases the chances the baby will get sick. 4,748 21.4% 32.5% 46.2%
If a child is not breastfed, she/he will be more likely to get ear infections. 4,705 20.7% 34.3% 45%
If a child is not breastfed, she/he will be more likely to get respiratory infections, such as bronchitis, or pneumonia. 4,720 19.1% 32.7% 48.2%
If a child is not breastfed, she/he will be more likely to become overweight. 4,697 9.6% 32.5% 57.9%
If a child is not breastfed, she/he will be more likely to get diarrhea. 4,686 7.1% 32.2% 60.7%
Infant formula is as good as breastmilk. 4,730 28.3% 29.1% 42.6%
Babies should be breastfed at least for the first 6 months. 4,699 49.1% 32.3% 18.6%
Babies should be exclusively breastfed (fed only breastmilk) for the first 6 months. 4,686 27.6% 36.4% 36%
In the past month, have you seen an advertisement on TV that shows pregnant women riding mechanical bulls or in a log rolling competition? 4,753 Responses

• Yes 4.8%
• No 89.5%
• Not Sure 5.7%

Have you seen, heard or read anything about breastfeeding anywhere recently? Please check all that apply. (percent of those who responded positively) 4,730

• TV Program 10.5%
• TV Commercial 9.4%
• Radio 3.3%
• Magazines 21.6%
• Newspapers 7.6%
• Internet or the web 6.3%
• Billboards or outdoor posters 3.7%
• Some other places 9.1%
• Nothing recently 65.2%

How safe is the flu shot for women who are breastfeeding? 4,090 % Responding
Very safe: 10
Not at all safe: 1
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  • Page last reviewed: January 15, 2016
  • Page last updated: January 15, 2016
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