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HealthStyles Survey — Public Beliefs and Attitudes About Breastfeeding: 2002

The HealthStyles survey is one of a pair of linked postal mail surveys sent to a sample of adults aged 18 years and older. It is drawn to be nationally representative of seven U.S. Census Bureau demographic characteristics. The first survey is a consumer survey about general media habits, product use, interests, and lifestyle. The second survey, HealthStyles, focuses on health orientations and practices. This survey has been administered annually since 1995. From 1995 through 2001 it was linked with the DDB Needham LifeStyles consumer survey. Beginning in 2002 it is linked with the Porter Novelli ConsumerStyles survey. HealthStyles is a proprietary database product of Porter Novelli and is licensed by the CDC for audience analysis in health communication planning.

For additional information regarding CDC's involvement in the annual Healthstyles Survey, visit the CDC Office of Communications.

HealthStyles Questions and Data by Year

All items are coded on the likert scale of 1 to 5 from strongly disagree, moderately disagree, neither disagree nor agree, moderately agree, or strongly agree.

2002 HealthStyles Survey Items

Question # Analyzed
Agree Neither
Breastfeeding doesn't come naturally – it needs to be learned. 4,253 29.0% 38.3% 32.8%
A mother needs lots of support to breastfeed her baby. 4,281 41.0% 39.4% 19.6%
A mother's friends have a lot of influence on whether or not she breastfeeds her baby. 4,313 30.8% 39.4% 29.8%
A mother's mother has a lot of influence on whether or not she breastfeeds her baby. 4,261 38.5% 39.2% 22.2%
A mother's decision to breastfeed is influenced by what she sees others do. 4,262 25.1% 46.7% 28.3%
A father can feel left out if the mother breastfeeds their baby. 4,276 18.9% 31.2% 49.8%
A father has a lot of influence whether or not his baby is breastfed. 3,943 26.1% 39.5% 34.3%
Doctors look down on a mother if she bottle-feeds her baby. 4,247 7.4% 37.1% 55.4%
Doctors don't always support a mother's decision to breastfeed her baby. 4,283 15.8% 46.2% 38.0%
Doctors have a lot influence on whether or not a mother breastfeeds her baby. 4,266 31.7% 45.6% 22.7%
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