Development of Culturally-Sensitive Messaging related to Cognition and Cognitive Impairment
A major focus of CDC’s efforts to support the proposed actions of The Healthy Brain Initiative: The Public Health Road Map for State and National Partnerships, 2013–2018 [PDF-2.2M] and the nation’s Healthy People 2020 objectives related to older adults is to “educate and empower the nation.” To meet that challenge, CDC is supporting efforts to develop and disseminate science-based, culturally-relevant messages and strategies that promote awareness about cognition and cognitive impairment that will lead to increased detection of cognitive impairment, including Alzheimer’s disease.
In fiscal year 2014, CDC’s Healthy Aging Program initiated support to the University of Pennsylvania Prevention Research Center to assess perceptions about cognitive health and impairment among non-Hispanic white and African-American adults aged 50 or older living in the Philadelphia area. This work will help lead to the development, pilot-testing, and dissemination of timely public health messages for this population and examine the potential scaling of these findings to other populations. The messages will be aligned with the current state of the science, selected based on those most likely to resonate with the populations of interest, and be distributed through the most appropriate communication channels.