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Campaigns and Materials

The campaign resources on this page are part of the larger Act Against AIDS initiative. They focus on various populations, including gay and bisexual men; racial and ethnic groups with a higher risk for HIV; health care providers; and the general public. Please use these resources in your organization and in your online prevention efforts.


Campaigns Targeted to the General Public

Doing It

DoingIt Doing It is a new national HIV testing and prevention campaign designed to motivate all adults to get tested for HIV and know their status. As part of the Act Against AIDS initiative, Doing It delivers the message that HIV testing should be a part of everyone’s regular health routine to keep ourselves and our community healthy. He’s doing it. She’s doing it. We’re doing it. YOU should be doing it, too.

Doing It Website

We Can Stop HIV One Conversation at a Time

One Conversation The One Conversation campaign encourages Hispanics/Latinos to talk openly about HIV/AIDS with their families, friends, partners, and communities.
One Conversation Website
Target Audience: Hispanic/Latino men and women

Let’s Stop HIV Together

Let's Stop HIV Together The Let’s Stop HIV Together campaign raises awareness about HIV and its impact on the lives of all Americans, and fights stigma by showing that persons with HIV are real people — mothers, fathers, friends, brothers, sisters, sons, daughters, partners, wives, husbands, and co-workers.
Let’s Stop HIV Together Website and Campaign Materials
Target Audience: The general public

Start Talking. Stop HIV.

Talk. Start Talking. Stop HIV. seeks to reduce new HIV infections among gay and bisexual men by encouraging open discussion about a range of HIV prevention strategies and related sexual health issues between sex partners.
Start Talking. Stop HIV.
Target Audience: Gay and bisexual men

Reasons/Razones

Reasons A campaign to encourage Latino gay and bisexual men to get tested for HIV.
Reasons/Razones Website
Target Audience: Latino gay and bisexual men

Take Charge. Take the Test.

Take Charge. Take the Test. A campaign designed to increase HIV testing among African American women.
Take Charge. Take the Test. Website
Target Audience: African American or black women

Testing Makes Us Stronger

Testing Makes Us Stronger Ad A campaign to encourage black gay and bisexual men to get tested for HIV.
Testing Makes Us Stronger Website
Target Audience: African American or black gay and bisexual men

HIV Treatment Works

HIV Treatment Works This campaign features people from across the United States who are living with HIV, talking about how sticking with care and treatment helps them stay healthy, protect others, and live longer, healthier lives.
HIV Treatment Works Website and Campaign Materials
Target Audience: People living with HIV


Campaigns Targeted to Health Care Providers

HIV Screening. Standard Care.

HIV Screening. Standard Care Campaign Ad A campaign to encourage primary care providers, gynecologists, and other health care providers to promote routine HIV testing during patient visits.
HIV Screening. Standard Care. Website and Campaign Materials

Testing and Linking Minority Patients to Care. A campaign to help medical providers improve HIV outcomes among African American and Hispanic/Latino patients by making HIV testing and linking to care the clinical standard.
Testing and Linking Minority Patients to Care Website and Campaign Materials
Target Audience: Primary Care Providers

Prevention Is Care

Prevention is Care Campaign Ad A campaign to encourage health care providers who treat patients with HIV to screen their HIV-infected patients for risky transmission behaviors, and reiterate to HIV-infected patients the importance of protecting themselves and others by reducing risky behaviors.
Prevention IS Care. Website and Campaign Materials

Target Audience: Infectious Disease Specialists and Primary Care Providers who treat HIV

One Test. Two Lives.

One Test. Two Lives Campaign Ad A campaign to encourage health care providers to test pregnant women for HIV infection and help reduce the number of infants born with HIV.
One Test. Two Lives.Website and Campaign Materials
Target Audience: OB/GYNs, Certified Nurse Midwives

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