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Campaigns and Materials

The campaign resources on this page are part of the larger Act Against AIDS initiative. They focus on various populations, including gay and bisexual men; racial and ethnic groups with a higher risk for HIV; health care providers; and the general public. Please use these resources in your organization and in your online prevention efforts.

Campaigns Targeted to the General Public

Doing It


Doing It is a new national HIV testing and prevention campaign designed to motivate all adults to get tested for HIV and know their status. As part of the Act Against AIDS initiative, Doing It delivers the message that HIV testing should be a part of everyone’s regular health routine to keep ourselves and our community healthy. He’s doing it. She’s doing it. We’re doing it. YOU should be doing it, too.

Let’s Stop HIV Together

Let's Stop HIV Together

Let’s Stop HIV Together raises awareness about HIV and its impact on the lives of all Americans, and fights stigma by showing that persons with HIV are real people — mothers, fathers, friends, brothers, sisters, sons, daughters, partners, wives, husbands, and co-workers.
Target Audience: The general public

Start Talking. Stop HIV.

Start talking. Stop HIV.

Start Talking. Stop HIV. seeks to reduce new HIV infections among gay and bisexual men by encouraging open discussion about a range of HIV prevention strategies and related sexual health issues between sex partners.
Target Audience: Gay and bisexual men

HIV Treatment Works

HIV Treatment Works

HIV Treatment Works features people from across the United States who are living with HIV, talking about how sticking with care and treatment helps them stay healthy, protect others, and live longer, healthier lives.
Target Audience: People living with HIV

Campaigns Targeted to Health Care Providers

Prescribe HIV Prevention

Prescribe PrEP

An initiative encouraging health care providers to use PrEP and PEP to prevent new HIV infections.

Prescribe HIV Prevention. Website and Campaign Materials

Target Audience: Primary care providers, infectious disease and HIV specialists, nurses, and public health practitioners.

Transforming Health

Transforming Health

A campaign to help health care providers reduce new HIV infections among transgender people, particularly transgender women of color, and improve the health of transgender people who are living with HIV.

Transforming Health Website and Campaign Materials

Target Audience: Health care providers, whole-care teams, and social service providers. Also includes patient materials for transgender women

Prevention Is Care

Prevention is Care Campaign Ad

Prevention IS Care provides tools and information to help health care providers start the conversation with patients about HIV treatment, care, and transmission prevention.
Target Audience: Infectious disease and HIV specialists, nurses, and other HIV care providers

One Test. Two Lives.

One Test. Two Lives Campaign Ad

One Test. Two Lives. encourages health care providers to test pregnant women for HIV infection and help reduce the number of infants born with HIV.
Target Audience: OB/GYNs, Certified Nurse Midwives

HIV Screening. Standard Care.

HIV Screening. Standard Care.

HIV Screening. Standard Care. encourages primary care providers, gynecologists, and other health care providers to promote routine HIV testing during patient visits.