Tools and Data

The VERB campaign was evaluated through a nationally representative survey of tweens and parents. The survey was conducted by telephone beginning in 2002 and repeated on the same panel of tween/parent dyads annually through 2006 (Panel 1). A new panel was added in 2004 (Panel 2) and interviewed through 2006. A third nationally representative sample was interviewed just in 2006 (Panel 3). Currently, only 2002-2004 Panel 1 cross-sectional and longitudinal data are available. Other data will be made available in spring 2009.

Below are the survey instrument, data files for Panel1 for 2002 to 2004, codebooks, and User's Guide. The data files and the codebooks are given for both cross-sectional analysis (using cross-sectional weights) and for longitudinal analysis (using longitudinal weights). See the User's Guide and FAQ for more information.

• Survey instrument: Youth Media Campaign Longitudinal Survey
  • Parent Interview [pdf 112K]
  • Child Interview [pdf 128K]
• Data Files
  The data files are presented in both SAS and text versions. Text versions allow for conversion to SPSS or other statistical packages. A file containing the variable formats (labels) is included. The format files are named “sas7bcat.”
  
  • Longitudinal Data Panel 1 2002-2004
    • SAS data set [sas7bdat 12M]
    • SAS variable formats [sas7bcat 387K]
    • text version [txt 5.8M]
    • text summary [txt 453K]
  • Cross-sectional stacked files, Panel 1 2002-2004 and Panel 2 2004
    • SAS data set [sas7bdat 29.1M]
    • SAS variable formats [sas7bcat 237K]
    • text version [txt 48M]
    • text summary [txt 213K]
    Note: Regarding Panel 2 2004: The skip between variables P_11A and P_11B is incorrect for 59 Panel 2 2004 cases. Data users should impute data for these cases to achieve a pattern consistent with directions on the questionnaire.
• Data File User's Manual [pdf 805K]
   
• FAQs [pdf 32.K]
   
• Codebooks
  Both codebooks for the longitudinal data file for Panel 1 2002-2004 and for the cross-sectional data files for Panel 1 2004 are available to download below. The cross-sectional codebooks for Panel 1 2002-2006, Panels 1-2 2004-2005, Panels 1-2-3 2006, and Panel 2 2004-2006 and the Longitudinal codebooks for Panel 1 2002-2004, Panel 1 2002-2006, and Panel 2 2004-2006 are available on a CD Rom. To obtain copies, please contact us.
  • Codebook Panel 1 Longitudinal 2002-2004 [pdf 2.58M]
  • Codebook Panel 1 Cross-sectional 2004 [pdf 1.48M]

 

SAS Version 8 Catalog File (SAS7BCAT) format requires the use of statistical analysis software developed by SAS Institute, Inc.

SAS Version 8 Datasets File (SAS7BDAT) format requires the use of statistical analysis software developed by SAS Institute, Inc.

 

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