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Cover image of the VERB Campaign Special Issue of the American Journal of Preventive Medicine

VERB™ Campaign Special Issue of the American Journal of Preventive Medicine

VERB™ Campaign Special Issue of the American Journal of Preventive Medicine

Extensive details about the planning and implementation of the VERB™ campaign are provided in this special issue of the American Journal of Preventive Medicine (Volume 34, Issue 6, Supplement 1). Eleven articles cover a wide range of descriptive and analytic material including developing the brand, building partnerships with community groups, the experiential marketing strategy, and how the campaign reached ethnic audiences. Evaluation methods are presented along with previously unreported outcomes of the parent campaign, the effect of the augmented dose of marketing activities in six communities, and testing a communication theory underlying the campaign strategy.

To download the supplement articles, visit American Journal of Preventive Medicine, The VERB Campaign.*

Untitled Document

 

* Links to non-Federal organizations are provided solely as a service to our users. Links do not constitute an endorsement of any organization by CDC or the Federal Government, and none should be inferred. The CDC is not responsible for the content of the individual organization Web pages found at these links.


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