For Specific Groups of People:
Pre-teen Vaccine Campaign
General Audiences (African American, Caucasian, and Hispanic):
Campaign Info. | Posters | Flyers | Web Banners & Buttons | PSAs & Radio Scripts
NEW Native American Audience: Campaign Info. | Posters | Flyers | Web Buttons
NEW Vietnamese Audience: Posters | Flyers | Web Buttons
NEW Korean Audience: Posters | Flyers | Web Buttons
On this page:
For general audiences:
The Pre-teen Vaccine Campaign includes posters, flyers, web buttons, and PSA's that educate parents and providers about recommended pre-teen vaccines and the 11 and 12 year old medical check-up. Materials, created after extensive audience research, are available in English and Spanish. Several pieces include audience-tested, culturally-specific messages and graphics. Use the above links to review and download materials.
Campaign Goals
- Motivate caregivers of 11 and 12 year olds to have their pre-teens immunized with Tdap, Flu, MCV4 and HPV (for girls).
- Motivate caregivers to get their pre-teens caught up on missed childhood vaccines.
- Increase awareness in African American, Hispanic, Korean, Native American, and Vietnamese parents of immunization recommendations and benefits (and thereby increase immunization rates and prevent disparities).
- Promote the 11 to 12 year old medical check-up.
- Provide healthcare providers with educational materials to facilitate their efforts.
Target Audiences
- Audience-tested, culturally-appropriate messages and graphics are included in materials addressing parents whose cultural identification is African American, Caucasian, Hispanic, Korean, Native American (Northwest and Southwest) and Vietnamese.
- Primary audiences
- Mothers of pre-teens
- Pediatricians and their staffs
- Family physicians and their staffs
- Secondary Audiences
- Fathers and other caregivers of pre-teens
- Organizations that have members who can reach parents and providers
PSA Media Advisory
- CDC Urges Pre-Teen Vaccinations with New Radio and TV Public Service Announcements: PSAs in English and Spanish urge parents protect their 11 and 12 year olds against serious diseases such as meningitis, whooping cough and the virus that causes cervical cancer.
- Media Advisory in English
[PDF-27 KB] - Media Advisory in Spanish [PDF-28 KB]
Press Release
- Press release: CDC Urges Parents to Protect Preteens with Three Recommended Vaccines: CDC campaign launched during National Immunization Awareness Month encourages a routine health checkup for 11 and 12 year olds.
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Content last reviewed on June 19, 2009
Content Source: National Center for Immunization and Respiratory Diseases