Help Seniors Live Better, Longer: Prevent Brain Injury
Millions of people in this country provide care for an older adult—a parent, grandparent, other family member, professional caregiver, or a close friend. For most caregivers, the older adult’s health is the overriding concern. One way to help older adults live, better lives and stay independent is by learning about traumatic brain injury, or TBI and how to prevent it.
"Help Seniors Live Better, Longer: Prevent Brain Injury" is a CDC initiative to raise awareness among children and other caregivers of older adults about ways to prevent, recognize, and respond to TBI in adults 75 and older.
As part of this initiative, CDC has developed easy-to-use English- and Spanish-language materials for older adults and their caregivers.
Each of these materials uses a concise question–and-answer format to provide information that older adults and their caregivers can use to take an active role in preventing, recognizing, and responding to TBI.
- Falls are the leading cause of TBI.
- People 65 years of age and older have the highest rates of TBI-related hospitalizations and death.1
- Family members and other caregivers of older adults can help protect their loved ones’ health and independence by:
- Reducing their risk for falls
- Recognizing signs of TBI after a fall occurs; and
- Taking appropriate steps when signs of TBI are observed.
To support local activities surrounding the "Help Seniors Live Better Longer: Prevent Brain Injury" initiative, CDC has developed the “Event Planning” and "Media Access" guides. These guides are designed to assist with planning and hosting successful community events and working effectively with the media to raise awareness about this serious public health problem.
The "Event Planning Guide" includes suggestions and tools for planning and organizing a community event, for enlisting partners, and for promoting and evaluating an event.
(Event Planning Guide [PDF-514K])
The "Media Access Guide" includes tips and tools, such as talking points and templates for press releases and media advisories, to help you work with your local media to get valuable news coverage for the activities you plan in support of this national effort.
(Media Access Guide [PDF-1.3M])
- Administration on Aging
- American Occupational Therapy Association
- Brain Injury Association of America
- Centers for Medicare and Medicaid Services
- Children of Aging Parents
- Defense and Veterans Brain Injury Center
- Department of Veterans Affairs, Office of Geriatrics and Extended Care
- Easter Seals
- Emergency Nurses Association
- Employee Assistance Professionals Association
- Family Caregiver Alliance/National Center on Caregiving
- Health Resources and Services Administration
- Home Safety Council
- International Parish Nurse Resource Center
- National Adult Day Services Association
- National Alliance for Caregiving
- National Association of Area Agencies on Aging
- National Association of Professional Geriatric Care Managers
- National Association of State Head Injury Administrators
- National Council on Aging
- National Family Caregivers Association
- National Institute on Aging
- National Safety Council
- State and Territorial Injury Prevention Directors Association
- Visiting Nurses Association of America
- YMCA of the USA
- National Hospital Discharge Survey (NHDS), 2006–2010; National Hospital Ambulatory Medical Care Survey (NHAMCS), 2006–2010. All data sources are maintained by the CDC National Center for Health Statistics.