Tobacco Use Prevention Media Campaigns
Lessons Learned from Youth in Nine Countries
This 2006 report, Tobacco Use Prevention Media Campaigns: Lessons Learned from Youth in Nine Countries, offers a look at some of the methods used in successful youth tobacco use prevention campaigns.
The report indicates that the most effective of these campaigns—
- Are part of a comprehensive tobacco control program.
- Include ads that provoke strong negative emotions, such as fear and anger.
- Provide new information about health risks to smokers and nonsmokers.
- Engage youth with youth-oriented graphics and testimonials.
- Use multiple strategies and media channels.
- Expose youth to messages over significant periods of time.
Get email updates
To receive email updates about Smoking & Tobacco Use, enter your email address:
- CDC/Office on Smoking and Health
4770 Buford Highway
Atlanta, Georgia 30341-3717
TTY: (888) 232-6348