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Tobacco Use Prevention Media Campaigns

Lessons Learned from Youth in Nine Countries

Lessons Learned From Youth in Nine Countries
Lessons Learned from Youth
in Nine Countries
Available from the Publications Catalog.

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[PDF–1.8 MB]



This 2006 report, Tobacco Use Prevention Media Campaigns: Lessons Learned from Youth in Nine Countries, offers a look at some of the methods used in successful youth tobacco use prevention campaigns.

The report indicates that the most effective of these campaigns—

  • Are part of a comprehensive tobacco control program.
  • Include ads that provoke strong negative emotions, such as fear and anger.
  • Provide new information about health risks to smokers and nonsmokers.
  • Engage youth with youth-oriented graphics and testimonials.
  • Use multiple strategies and media channels.
  • Expose youth to messages over significant periods of time.
 
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