Colorado Case Study
Tobacco Excise Tax Constitutional Amendment Referendum Campaign in Colorado
Describe the individuals and groups whose paid or unpaid participation was essential.
- Coalition Members
- Community Leaders
- Medical and Health Professionals
- Public Health Professionals
- Public Health Professionals—Local Health Dept.
- Public Health Professionals—State Health Dept.
- Voluntary Health Organizations—ACS, AHA, ALA
- Other—children's advocacy groups; health access advocacy groups; health care organizations, including the Colorado Hospital Association and the Colorado Public Interest Research Group
|Title/ Position||Responsibilities/ Skills Required||Source||Hours/ Duration|
|Campaign Manager||Responsibilities: direct overall campaign; implement campaign plan; oversee fundraising; manage campaign budget; coordinate and integrate the "moving parts" of the campaign into a unified whole; hire and supervise staff, consultants, and contractors; assign staff duties and responsibilities; ensure effective communication within the coalition, between the coalition and its partners and collaborators, and with external entities; advise Executive Committee of the campaign when requested.|
Skills strategic thinking; incisive decision-making; leadership; communication; negotiation; multi-tasking; budget management; policy advocacy; personnel management; coalition/team building; mediation; collaboration; media advocacy; fundraising; group facilitation.
|Project Staff||Full-time for 10 months|
|Executive Committee of the Campaign (Representatives of the American Cancer Society, American Heart Association, American Lung Association, Colorado Hospital Association, primary health care advocacy group, CTEPA and other health advocacy groups)||Responsibilities: determine campaign goals and desired outcomes; develop campaign plan; approve and monitor campaign budget; guide campaign implementation; select campaign leadership; approve campaign media content and creatives; assure campaign funding; supervise campaign manager; arrange campaign evaluation.|
Skills: negotiation; mediation; collaboration; inter-personnel; fundraising; policy advocacy; communication; strategic thinking; listening.
|Other: Members' time contributed by their organizations||As needed over a 12-month period to guide the campaign to achieving its goals|
|Field Outreach Staff||Responsibilities: implement campaign plan at the community/regional level; coordinate local/regional grassroots signature collection; educate voters; identify and turnout pro-amendment voters; recruit, organize, train and supervise grassroots activists; oversee grassroots activities; identify audiences and schedule speakers; develop and oversee unpaid media advocacy activities; as directed by the campaign manager.|
Skills: community organizing; collaboration; political; policy advocacy; motivational; multi-tasking; recruiting; training; communication; time management; coalition/team-building; media advocacy.
|Project Staff||Three staff members full time for 10 months and an additional 3-4 staff members full time for 3 months|
|Media Director||Responsibilities: develop and manage paid and unpaid media campaigns; coordinate with public relations, advertising and direct mail contractors; select creatives for television, radio and print media as well as signage and direct mail; purchase media airtime and space; organize press-related events and activities; prepare and distribute press releases; as directed by campaign manager.|
Skills: broad background and experience in media development and placement.
|Project Staff||Full time for the final 4 months of the campaign|
|In-kind Staff||Responsibilities: implement campaign plan activities and strategies as assigned by campaign manager.|
Skills: determined by specific campaign assignment.
|Other: Colorado Public Interest Research Group and other organizations assigned their own staff members to work on various aspects of the campaign.||Equivalent of 7-12 full-time employees for the final 3 months of the campaign|
Additional Staff and Information
Although the campaign co-chairs were neither paid or volunteer staff of the campaign, the leadership role they played significantly enhanced the campaign's effectiveness. They were the public faces and spokespersons for the campaign.
The campaign's public relations contractor assigned a three to four person team to work on the campaign, including one person assigned to raise campaign funds.
A facilitator was hired through the summer of 2004 to assist in building the Steering/Executive Committee and to guide the Committee in determining campaign goals and outcomes.
A consultant with experience in planning and implementing voter referendum campaigns in California to raise tobacco excise taxes worked for the campaign through the summer of 2004.
A contractor was hired in late spring/summer 2004 to collect 90,000 signatures to place the amendment on the November ballot.
A lobbyist was hired during the 2004 legislative session to ensure the legislature did not vote to place a competing tobacco excise tax proposal on the November 2004 ballot.
Legal services were secured to prepare the amendment for submission to the Title Board.
Office space with a full gamut of office supplies and equipment: computers, fax, copiers, phone
Media design and production
Television and radio airtime, print space
Web-site development and upkeep
Get email updates
To receive email updates about Smoking & Tobacco Use, enter your email address:
- CDC/Office on Smoking and Health
4770 Buford Highway
Atlanta, Georgia 30341-3717
TTY: (888) 232-6348