Colorado Case Study

Tobacco Excise Tax Constitutional Amendment Referendum Campaign in Colorado

Evaluation

Type(s) of Evaluation Planned or Conducted and Status

 

What is the status of your evaluation?

Planned

Do you address process evaluation?

Process evaluation will be included as part of the overall evaluation.

Do you address outcome evaluation?

Outcome evaluation will be included as part of the overall evaluation.

Briefly describe the evaluation design.

The evaluation design is to be determined.

Data Collection Methods

Other: Data collection methods are still being determined

Data Source

• Adult Tobacco Survey (ATS)
• Behavioral Risk Factor Surveillance System (BRFSS)
• Tax Revenue Data

Range of Intended Outcomes

• Behavior Change
• Policy Change
• Increased Knowledge
• Attitude Change
• Change in Norms
• Coalition Capacity Building
• Change in Media Coverage/Framing of Issue

List key evaluation findings and/or conclusions for each intended outcome.

N/A

Were evaluation findings and/or conclusions disseminated to policy and/or program intervention stakeholders?

N/A

Briefly describe how evaluation findings and/or conclusions were used to inform program planning or development?

N/A

Evaluation Notes

The voter initiative tax campaign was approved by the Colorado voters and the legislature and governor passed and signed legislation giving final approval for the proposed funding allocation and constitutional language. The process and outcome evaluation related to the tax increase and program funding for tobacco control and cancer, heart and lung disease will be evaluated.

The data sources are being determined; however, revenue generated by increased tobacco excise taxes as well as the number of tobacco products sold will be measured and compared using Colorado tax collection data. Adult tobacco use prevalence data will be compared with BRFSS data collected to determine changes in prevalence.