Journal Documents Impact of CDC's 2012 Tips Campaign
An article published in the September 9, 2013, edition of The Lancet has now documented the impact of the first-ever paid national tobacco education campaign. This article, entitled "Effect of the First Federally Funded U.S. Antismoking National Media Campaign," (Registration required) describes the effect that CDC's 2012 Tips From Former Smokers (Tips) campaign had on smokers' quit behaviors.
Key findings from nationally representative surveys of adult smokers and nonsmokers showed that because of Tips—
- An estimated 1.6 million smokers made a quit attempt.
- More than 200,000 Americans remained quit at the end of the 3-month campaign. Among those, it is estimated that more than 100,000 will likely quit smoking permanently.
- An estimated 4.5 million nonsmokers recommended quit services (either the 1-800-QUIT-NOW quitline or www.smokefree.gov) to friends and family.
- An estimated 6 million nonsmokers talked with friends and family about the dangers of smoking.
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