Resources for Teachers

Free Ads

Free television, radio, print and billboard ads* from the MCRC may be used in schools and colleges in various ways:

• In daily school news broadcasts
• In school newspapers, newsletters, hallways, classrooms
• In communications, media production, or media literacy classes
• On school Web sites
• In school or college health clinics
• In ESL/ESOL classes (English as a second language/English for speakers of other languages)
• By SWAT chapters (Students Working Against Tobacco)
• By SADD chapters (Students Against Destructive Decisions)†

Order the MCRC free ads on videotape or CD by contacting the MCRC at mcrc@cdc.gov or 770-488-5705, option 2.

* Note: The free print ads and billboards are available only as electronic files on CD. Schools are responsible for printing.

† Note: Originally founded as Students Against Drunk Driving, this organization now focuses on promoting positive decisions that young people face in their daily lives. SADD often coordinates activities for the Great American Smokeout. Chapters are organized by state and individual school.

First-Hand Testimonials for Schools

Several of the people featured in testimonial ads in the MCRC are eager to visit schools and talk with students. This can be very effective at reaching young audiences when combined with a statewide media campaign featuring these individuals. In addition, a number of sports figures and other celebrities are sometimes available to present at school assemblies. Contact the MCRC at mcrc@cdc.gov or 770-488-5705 option 2 for more information.

Videos, Posters, and Other Materials

CDC's Office on Smoking and Health (OSH) offers a number of videos, posters of celebrities and athletes, and other materials that can be used in classrooms and youth groups. In addition, these materials can be used for display/exhibit at local and state conventions or meetings for teachers, counselors, and others who work with youth.

• Videos and Teacher’s Guides
  Topics such as health consequences of smoking, glamorization of smoking in television and the movies, tobacco industry marketing practices, media literacy, and more.
• Celebrity and Sports Posters
  Featuring celebrities such as Christy Turlington, Esai Morales, Tony Hawk, and Jackie Chan.
• Sports Initiative Materials
  For coaches, administrators, and parents.
• Celebrities Against Smoking
  Celebrities speak out against tobacco use.

The Smoking & Tobacco Use Publications Catalog also includes a variety of other useful resources, such as tips for quitting smoking, Surgeon General’s Reports, other technical information, and Spanish-language materials.