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Smoking in the Movies

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Tobacco in Youth-Rated Movies2

  • This infographic shows that 2013 youth-rated (G, PG, PG-13) movies included less smoking than the year before.
    • Incidents per movie decreased 27%, from 13.5 to 9.9.
    • PG-13 movies that were tobacco-free increased to 62% (37 of 60 movies) from 52% (31 of 60 movies).
    • Youth-rated movies delivered 10.4 billion tobacco impressions to theater audiences, down from 14.9 billion in 2012.
  • Performance by movie studio varied.
    • Time Warner had the most incidents per youth-rated movie at 26.2.
    • 21st Century Fox (formerly News Corp.) had the least, with fewer than one per movie (0.2).
    • Time Warner delivered the largest share of tobacco impressions at 44% (4.6 billion of 10.4 billion).
    • Fox contributed less than 1% (25.5 million of 10.4 billion).
  • Most movie companies averaged fewer tobacco incidents in their 2013 youth-rated movies than in their 2012 movies, with substantial reductions by Fox, Sony, and Viacom (Paramount) and smaller reductions by Disney and Time Warner.
  • Increases occurred at Comcast (Universal) and among independent movie companies.

Tobacco Incidents in Top-Grossing Movies by MPAA Rating 1991–20132

  • This graph shows that the total number of tobacco incidents in movies has changed over 20 years, ranging from a low of 1,612 incidents in 1998 to a high of 3,962 incidents in 2005.
  • A 5-year reduction to 1,825 incidents reversed in 2010.
  • Overall, tobacco incidents are up 41% since 2010, from 1,825 to 2,578.
  • Movies rated G and PG accounted for fewer than 1 of every 100 (0.3%) tobacco incidents in 2013, their lowest share in 20 years.
  • Movies rated PG-13 accounted for 3 of every 10 (30%) incidents, their lowest share since 2007.

In-Theater Tobacco Impressions by MPAA Rating 2002–20132

  • The number of tobacco impressions delivered to domestic theater audiences peaked in 2005 at 30.3 billion and then decreased by half over the next 5 years.
  • From 2010 to 2012, tobacco impressions delivered by PG-13 movies nearly doubled.
  • Youth-rated movies delivered 45% of all tobacco impressions in 2013, up from 39% in 2010 (10.4 billion of 23.3 billion compared with 5.5 billion of 14.2 billion).
  • Movies of all ratings delivered more than 23.3 billion tobacco impressions to moviegoers in 2013, down 14% from the 27.2 billion in 2012 but 64% more than the 14.2 billion impressions delivered in 2010.
 
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