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July: Tips From Former Smokers Campaign

New Smokers' Stories: Lost Teeth, a Preterm Baby

Dramatic TV ads that show the harms of smoking air across the country again this year, beginning July 7, with CDC's 2014 Tips From Former Smokers (Tips) campaign. Real people tell personal stories of severe gum disease, a baby born too soon, cancer, and stroke. This candid approach has already inspired more than 100,000 smokers to quit for good.

To reach more smokers and to support tobacco control programs, CDC offers the following resources related to the new Tips campaign.

Resources for Tobacco Prevention and Control

  • Feature Article
    Smokers' Stories: Lost Teeth, a Preterm Baby
    This article profiles seven Tips From Former Smokers participants who appear in new TV ads and video vignettes. Felicita and Brett each started losing teeth to gum disease by age 40. Amanda, a young mother from Wisconsin, shares the story of her daughter's emergency birth 2 months early. Rose, Shawn, and Terrie have faced cancer. Brian, a gifted pottery teacher, was in good health and managing his HIV when smoking, combined with HIV, led to a stroke.
    • TV ads and longer video interviews are embedded for each person
    • Links to practical resources are provided to help smokers plan a quit attempt.
  • Button
    You Can Quit
    States and partners can upload this button (available in various sizes) to their Web sites to help promote the Tips From Former Smokers campaign and to link users to related content on this Web site.

Support to Quit

The following free resources are available to help smokers quit.

  • 1-800-QUIT-NOW (1-800-784-8669)
    Smokers can get free support and advice from experienced counselors, a personalized quit plan, self-help materials, the latest information about cessation medications, and more.
  • is the Department of Health and Human Services' comprehensive Web site providing one-stop access to tobacco-related information from across its agencies. This consolidated resource includes general information on tobacco as well as federal and state laws and policies, health statistics, and evidence-based methods on how to quit.
  • provides free, accurate, evidence-based information and professional assistance to help support the immediate and long-term needs of people trying to quit smoking.
  • SmokefreeWomen provides free, accurate, evidence-based information and professional assistance to help support the immediate and long-term needs of women trying to quit smoking.
  • Quit Tobacco: Make Everyone Proud is a Department of Defense-sponsored Web site for military personnel and their families.
  • Help for Smokers and Other Tobacco Users: Quit Smoking is an easy-to-read guide issued by the Agency for Healthcare Research and Quality.
  • SfT (SmokefreeTeen) is a site devoted to helping teens quit smoking.
  • SmokefreeTXT is a teen texting program.
  • is a Spanish-language quitting site.
  • How to Quit provides more useful information from CDC to help you quit.