Texas Case Study
Local Comprehensive Clean Indoor Air Ordinance in Texas
Describe the individuals and groups whose paid or unpaid participation was essential.
- Business Community/Organizations—Individual Restaurants
- Coalition Members
- Community Leaders
- Medical and Health Professionals
- Policymakers—Board of Health
- Policymakers—City Council Person
- Public Health Professionals
- Public Health Professionals—Local Health Dept.
- Public Health Professionals—State Health Dept.
- Other—Community Voices (a Legacy Foundation-funded project); individual restaurant workers; Project TRUST (The Texas SmokeLess States project)
|Title/ Position||Responsibilities/ Skills Required||Source||Hours/ Duration|
|Coalition Coordinator||The coordinator knew the El Paso community very well. Staffed the Coalition; coordinated all aspects of the ordinance campaign; oversaw advertising agency; acted as liaison in seeking technical assistance and support from advocates and organizations across the United States.||Volunteer American Cancer Society, Paso del Norte Health Foundation Project||Full-time during the course of the campaign|
|Ordinance Task Force Members||Task force members conducted research on clean indoor air/secondhand smoke issues, recruited supporters and endorsing organizations, served as media spokespersons, met with City Council members, and testified at public hearings. Task force members were asked to attend two trainings (ANR Back to Basics and Lawrence Banegas' Community Mobilization).||Volunteer||Some Task Force members worked almost full-time on the ordinance during the heat of the campaign, others volunteered 4-6 a month|
|Intern||Community Voices hired an intern to conduct research on ordinance issues. The intern, a masters of public health student working as a waiter, quit his restaurant job to become a fulltime paid intern for Community Voices in the summer of 2001. The Intern researched the economic aspects of a comprehensive ordinance, diseases associated with secondhand smoke, and the disparity in workplace protections.||Other: Intern||Full-time|
|Advertising Agency||Produced and placed television and print ads.||Consultant||N/A|
Additional Staff and Information:
The voluntary health agencies and Community Voices provided a tremendous amount of in-kind staff support to the ordinance effort, particularly to the task force.
There was a media campaign that was first and foremost a campaign to mobilize grassroots support, it did not rely much on expensive paid campaign elements. Beyond printing of fact sheets and materials for a resource binder, buttons for the hearing, and limited print and TV ads, the vast majority of the work consisted of people power.
The Coalition minimized costs by relying heavily on e-mail communications and action alerts to supporters. The grassroots database was maintained in Excel. The American Cancer Society provided information about the Smoke-Free Paso del Norte Coalition on its Web site.
The advertising agency provided pro bono work to develop the lobbying print ad. It also provided a $1,000 discount on placement fees for the television ad.
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