Wisconsin Case Study
Strategic Planning Process to Address Tobacco-Related Disparities in Wisconsin
The Workgroup devised a tool (subsequently adopted by other states) that helped workgroup members keep track of data available and where gaps exist. The matrix positioned disparately affected groups on the vertical axis and types of data along the horizontal axis. This tool is available upon request.
Workgroup members and a staff person developed a new marketing tool which combined various elements from CDC training materials. The Workgroup used the tool in developing the marketing plan. An internal plan and an external analysis were conducted. A final marketing plan was adopted that included the identification of audiences, actions to be undertaken, benefits accrued, message to be communicated and identification of messengers. This plan is available upon request.
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