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HPV Creative Material Testing Report

HPV
Common Infection.
Common Reality.This report presents the results of testing HPV messages and materials with 15 focus groups in February 2005. The materials were designed to raise awareness about Human Papillomavirus and tested with individuals from the general public between the ages of 18 and 29 who were African-American, Caucasian, or Hispanic. Additional segmentation included gender, language (English and Spanish), and geography. The focus groups were held in Atlanta, GA, Charleston, WV, St Louis MO, New York, NY, and Los Angeles, CA. The appendices to the report provide copies of all the messages and designs tested. There is also a downloadable print-ready copy of the final products (brochure and poster). Both items may be customized for local use.

Target Audience Focus Group Research Final Report


 
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