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STD Communications Database
General Public Focus Group Findings (February 2004)

  • Executive Summary  (7 pages/ .1MB)
  • Complete Report (153 pages/ 1.6MB)
    • Appendix A Segmentation Plan  (8 pages/.27MB)
    • Appendix B Recruitment Screener  (4 pages/.28MB)
    • Appendix C Moderator’s Guide  (6 pages/.25MB)
    • Appendix D Moderator’s Briefing Sheet: STD Definitions and Slang Terms  (2 pages/.13 MB)
    • Appendix E Participant Information Sheet  (2 pages/.17MB)
    • Appendix F InformedConsent  (2 pages/.12MB)
    • Appendix G Sample Data Table  (6 pages/.19MB)
    • Appendix H Drawings from the Creation of Potential Messages
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