 Project
Partners
Centers for Disease Control and Prevention (CDC)
Population Services International (PSI)
Target Populations/Location
Nationwide distribution of sodium hypochlorite
product, including to other countries in the Central
Asian region
Parents of children under-5
Project Design
CDC conducted assessment trip in January 2004
PSI launched product, branded Hlorin, in July 2004
Social marketing, particularly in the Ferghana
Valley area of Uzbekistan
Project Start Date
July 2004
Project Successes
PSI/Uzbekistan has sold approximately 1,000 bottles
per month from July to December 2004.
For More Information
CDC: Safewater@cdc.gov
PSI/Uzbekistan: artur.psi@buzton.com
PSI/Uzbekistan promotional material for Hlorin.
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