 Project
Partners
Population Services International (PSI)
Ministry of Health
Laboratoire Aļna
CDC
Target Populations and Location
Parents with children under five years, primarily
in low income urban and peri-urban areas.
Expanded impact activities are being implemented
in Cinkansé, an area reported to have cholera cases
on an annual basis.
Project Implementation Date
February 2004
Project Design
This project started with social marketing in Ouagadougou,
the capital city.
Social marketing and interpersonal communication
activities have since expanded to Cinkansé, a cholera-prone
area in the south-east of the country.
Nationwide distribution and mass media advertising
began as of April 2004.
An additional strategy is the implementation of
the Safe Water System in schools.
 Intervention
Elements
Sodium hypochlorite disinfectant produced locally
by Laboratoire Aina. The brand name is Sūr'Eau.
Locally available plastic 20-liter jerry cans for
water storage.
Social marketing of Sūr'Eau at a subsidized price.
Project Successes
4,000 bottles sold in the first two months of project
activities.
Informal studies conducted in Ouagadougou show
brand awareness at 35% after two months of mass
media communication activities.
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