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We’ve Been Framed! Advertising Secrets That Build Public Support For Young People

Host
University of Minnesota

Contact information
Glynis Shea
612-626-2820

sheax011@umn.edu

Media messages often frame adolescents as a problem, which can affect health communication about and for young people. This workshop applies lessons from the world of advertising to the communication challenges encountered by staff in youth-serving jobs and organizations, such as how to analyze what different audiences think about young people and programs for youth. Through discussions, exercises, and hands-on activities, participants learn how to create receptive listeners and develop persuasive, audience-oriented messages.

Audience
The workshop is intended for all members of the youth-serving community, such as health risk specialists (focused on preventing teenage pregnancy, substance abuse, violence, or tobacco use), youth development and after school program managers and volunteers, adolescent health advocates, public health practitioners, parents, health care practitioners, policymakers, civic leaders, funders, and social services professionals.

Duration
1 day (8 hours). A full day is recommended, but shorter workshops may be available on request.

 

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