Are You Sending The Right Message?: A New Vocabulary For Teen Pregnancy Prevention
This workshop applies lessons learned from the world of advertising to the communication of health information—particularly about preventing teenage pregnancy—to youth-serving communities. Participants analyze how their communities think about young people and teen pregnancy prevention; and learn strategies to create receptive listeners, develop persuasive audience-oriented health messages, and craft a new vocabulary for teen pregnancy prevention.
The workshop is intended for all members of the youth-serving community, such as health risk specialists, youth development and after school program managers and volunteers, adolescent health advocates, public health and health care practitioners, parents, researchers, policymakers, funders, civic leaders, and social services professionals.
1 day (8 hours). A full day is recommended, but shorter workshops may be available on request.