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Telling a Compelling Story

OPHPR Storytelling Goals

  1. Showcasing the nature of the preparedness and response challenge: Something observed at ground level that clearly illustrates why the work is necessary. Ex. A story describing factors unique to the community which created a challenge and how you overcame them.
  2. Illustrating the public health contribution: Examples that prove Public Health preparedness and response not only makes a difference, but also illustrates the unique approach it brings to the issue. Ex. Tying an event or outcome specifically to public health preparedness and response involvement, management, oversight, or ownership.
  3. Supporting the evidence-base: Examples that complement qualitative research on evidence based interventions. Ex. Linking an effected program to a specific population and the potential health outcomes estimated due to the success, impact, funding-related activity.
  4. Demonstrating return on investment: Demonstrating awareness of how you use funds and demonstrating you are fiscally responsible and transparent.

    Ex. The purchase of equipment, how it is used, any interoperability, and a sustainment plan.

Use this template to guide the development of bullets and headlines describing successes, impacts, and other funding-related activities.

Questions To Get You Started

  • Describe a time you were involved in an interesting public health preparedness and response situation.
  • Is there a personal story you can share about the participants in your program?
  • Describe an instance when HHS-funded preparedness or response resources* affected you personally, within a health department, or in a broader context (state, local, regional, national).
  • In your organization, what have you been able to accomplish that you couldn’t have accomplished without HHS-preparedness and response funding?
  • How has your city/county/state/ tribe benefited from HHS-funded preparedness and response activities?
  • What has HHS-preparedness and response funding accomplished in your community that no other resource has? –We are looking for the "so what?"


Your Information

Your contact information will be treated in a secure manner and will not be disclosed, unless otherwise compelled by law.

Your Story
CHECK LIST - Have you:
  • Described the impact or "So what?"
  • Included an action verb?
  • Captured the overall message of the story?
  • Captured the audience’s attention?

"State evacuates 2,500 residents of long-term care facilities leading up to hurricane in 2013 without a single evacuation-related death or hospitalization."

Enter some key bullets
CHECK LIST - Have you:
  • Described the public health preparedness and response capability that was addressed and why it’s important?
  • Specified the affected population(s)?
  • Included a statistic that is relevant to the audience?
  • "With X numbers of labs funded by CDC, we did X number of tests in X number of days, meaning X number of citizens could be treated/protected/etc..."
  • "X labs collaborated in the project, increasing testing times and decreasing morbidity by X% across X states."

Your contact information will be treated in a secure manner and will not be disclosed, unless otherwise compelled by law.

Public reporting burden of this collection of information is estimated to average 30 minutes per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. An agency may not conduct or sponsor, and a person is not required to respond to a collection of information unless it displays a currently valid OMB control number. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden to CDC/ATSDR Information Collection Review Office, 1600 Clifton Road NE, MS D-74, Atlanta, Georgia 30333; ATTN: PRA (0920-0996).

Form Approved | OMB No. 0920-OMB No. 0920-0996 | Exp. Date 10/15/2016