PHIN Communities of Practice

Resource Kit

Evaluate a PHIN CoP

Do a SWOT Analysis

SWOT Analysis is a method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats that exist in the area in which the CoP functions. In this context, it is used to assess the environment in which the CoP functions as well as resources and needs that add to the picture. SWOT analysis uses both internal and external factors that may impact the CoP. Internal factors, including strengths and weaknesses, reside within the CoP and its members, while external factors, opportunities and threats, are external to the CoP. Once these critical factors are identified, they are used to create the goals that members of your CoP would like to achieve.

SWOT Analysis Strengths: internal attributes of the CoP's targeted area that currently exist that can facilitate activities Weaknesses: internal areas that need to be addressed in the targeted area Opportunities: external conditions that may facilitate activities of the CoP Threats: external conditions that may stand in the way of CoP activities

The “SWOT Analysis Template” can guide you through the steps needed to identify internal and external factors that may influence your decision-making. In addition, the PHIN CoP Program will provide support to CoPs when completing the SWOT analysis.

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