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Preventing Chronic Disease: Public Health Research, Practice and Policy

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Volume 7: No. 5, September 2010

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Cover of the September 2010 issue
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This issue of Preventing Chronic Disease is the second in a series of 3 that includes a collection of articles on the Mobilizing Action Toward Community Health (MATCH) project. Articles in the July issue focused on metrics for population health following the age-old adage, “what gets measured gets done.” In this issue, 11 articles examine incentives that could be used to improve population health, thus reframing the age-old adage as “what is paid for gets done.”

Incentives can take many forms and promote actions to improve population health at all levels, including individuals, communities, providers, and organizations. Similar to the cover of the July issue of PCD, this issue’s cover features an adaptation of the Works Progress Administration (WPA) posters of the 1930s to represent different kinds of incentives for different levels and how all contribute to systematic change that can improve population health. Incentives can include a blue ribbon for best in health, a gavel for implementing and enforcing policies and legislation, support for environmental changes that facilitate healthy behaviors, support for providers to deliver high quality clinical care, and, of course, the almighty dollar. These and many other types of incentives have been used in other sectors to improve quality and performance. The field of public health has the opportunity to learn from what has worked well and not so well as we push forward to improve population health.

Cover created by Kristen Immoor
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The findings and conclusions in this report are those of the authors and do not necessarily represent the official position of the Centers for Disease Control and Prevention.


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