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Emerging Infectious Diseases Journal
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Volume 7: No. 2, March 2010

ORIGINAL RESEARCH
Impact of a Multimedia Campaign to Increase Intention to Call 9-1-1 for Stroke Symptoms, Upstate New York, 2006-2007

Time Comparison Region, Weighted Percentage (95% CI) Intervention Region, Weighted Percentage (95% CI)
Baseline (July-September 2006 45.2 (40.9-49.5) 48.1 (44.3-51.8)
Follow-up (March and April 2007) 59.1 (54.7-63.5) 82.1 (79.2-85.0)

Figure 1. Proportion (with 95% confidence interval [CI] bars) of Upstate New York survey respondents who saw a bus or television advertisement or heard a radio advertisement about stroke symptoms. Comparison region was Orange County; intervention region was Albany, Schenectady, and Rensselaer counties.

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Time Comparison Region, Weighted Percentage (95% CI) Intervention Region, Weighted Percentage (95% CI)
Baseline (July-September 2006 17.8 (14.7-20.9) 20.6 (17.5-23.6)
Follow-up (March and April 2007) 27.5 (23.5-31.5) 63.2 (59.6-66.8)

Figure 2. Proportion (with 95% confidence interval [CI] bars) of Upstate New York survey respondents reporting the stroke advertisement’s message was to call 9-1-1, who saw a bus or television advertisement or heard a radio advertisement about stroke symptoms. Comparison region was Orange County; intervention region was Albany, Schenectady, and Rensselaer counties.

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The findings and conclusions in this report are those of the authors and do not necessarily represent the official position of the Centers for Disease Control and Prevention.


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