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Volume
7: No. 2, March 2010
ORIGINAL RESEARCH
Impact of a Multimedia Campaign to Increase Intention to Call 9-1-1 for Stroke Symptoms, Upstate New York, 2006-2007
| Time |
Comparison Region, Weighted Percentage (95% CI) |
Intervention Region, Weighted Percentage (95% CI) |
| Baseline (July-September 2006 |
45.2 (40.9-49.5) |
48.1 (44.3-51.8) |
| Follow-up (March and April 2007) |
59.1 (54.7-63.5) |
82.1 (79.2-85.0) |
Figure 1. Proportion (with 95% confidence interval [CI]
bars) of Upstate New York survey respondents who saw a bus or television
advertisement or heard a radio advertisement about stroke symptoms. Comparison
region was Orange County; intervention region was Albany, Schenectady, and
Rensselaer counties.
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| Time |
Comparison Region, Weighted Percentage (95% CI) |
Intervention Region, Weighted Percentage (95% CI) |
| Baseline (July-September 2006 |
17.8 (14.7-20.9) |
20.6 (17.5-23.6) |
| Follow-up (March and April 2007) |
27.5 (23.5-31.5) |
63.2 (59.6-66.8) |
Figure 2. Proportion (with 95% confidence interval [CI]
bars) of Upstate New York survey respondents reporting the stroke
advertisement’s message was to call 9-1-1, who saw a bus or television
advertisement or heard a radio advertisement about stroke symptoms. Comparison
region was Orange County; intervention region was Albany, Schenectady, and
Rensselaer counties.
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