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Emerging Infectious Diseases Journal
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Volume 4: No. 4, October 2007

ORIGINAL RESEARCH
Adapting Evidence-Based Strategies to Increase Physical Activity Among African Americans, Hispanics, Hmong, and Native Hawaiians: A Social Marketing Approach

The figure is a framework for adapting evidence-based public health strategies so that they appeal to specific populations. The framework has eight steps:

  1. Select evidence-based strategies to solve the health problem of interest.
  2. Segment the target population into discrete groups with the same or similar characteristics.
  3. Conduct research with each segment to learn its perception of the benefits of, and barriers to, each selected evidence-based strategy.
  4. Determine which local leaders and organizations have influence on the target population.
  5. Conduct research with these leaders and organizations to learn their assessment of the selected evidence-based strategies.
  6. On the basis of the research findings, determine how best to disseminate the selected strategies in ways that appeal to the target population.
  7. Design distribution channels through which to disseminate the adapted evidence-based strategies.
  8. Conduct academic research to test the effects of the disseminated evidence-based strategies (including any disparity in the effects among various populations).

Figure. A framework for adapting evidence-based public health strategies to appeal to specific populations

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