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Emerging Infectious Diseases Journal
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Volume 3: No. 3, July 2006

SPECIAL TOPIC
A Marketing Perspective on Disseminating Evidence-based Approaches to Disease Prevention and Health Promotion

This figure is a vertical flow chart with five levels. The top box, public health organizations seeking to disseminate evidence-based interventions, has four arrows point down to four boxes (wholesale distribution partners): 1) employers, 2) school boards, 3) city and county boards, and 4) food and exercise manufacturers. These four boxes point to four retail distribution partners: 1) employers points to worksites, 2) school boards points to schools, 3) city and county boards points to built environment, and 4) food and exercise manufacturers points to retail outlets. These four boxes lead to one box (service providers), private and nonprofit service delivery organizations, which flows to members of target audience, or consumers.

Figure 1. Potential distribution channels for evidence-based obesity interventions

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