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Emerging Infectious Diseases Journal
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Volume 2: No. 4, October 2005

ORIGINAL RESEARCH
A Community-wide Media Campaign to Promote Walking in a Missouri Town

Campaign Materials

One or more documents on this Web page is available in Portable Document Format (PDF). You will need Acrobat Reader (a free application) to view and print these documents.

Poster advertisementWalk Missouri poster (PDF 146K)

VISUAL:

A smiling woman walking down a countryside road.

HEADLINE COPY:

“I do it for my health. Why do you walk?”

VISUAL:

WALK MISSOURI (LOGO)


Billboard advertismentWalk Missouri billboard advertisement (PDF 676K)

VISUAL:

A mother and child walking together through a forest, beside a lake.

HEADLINE COPY:

"We do it because it's better than television. Why do you walk?"

VISUAL:

WALK MISSOURI (LOGO)


Newspaper advertisementWalk Missouri newspaper advertisement (PDF 2.5Mb)

VISUAL:

Two women walking briskly together.

HEADLINE COPY:

"I like to do it with my best friend. Who do you walk with?"

COPY:

Get Movin' St. Joseph, Heartland Regional Medical Center, and St. Joseph Family YMCA Invite you to a community walk at the shelter near the playground at Hyde Park 5:30 PM on Tuesday May 6th & Wednesday May 7th

News from the St. Joseph Family YMCA

Walk Reebok
Tuesdays & Thursdays starting June 3 at 5:30 – 6:30 p.m.
This collaborative program between YMCA of the USA and REEBOK International Ltd. includes the latest information on walking technique, new physical screening tests, new stretching and strengthening exercises, mini lectures, participant handouts and walking workouts. YMCA and other locations to be announced by instructor. Don't just walk, workout!
YMCA Members: Free
Activity Fee (Non-member fee): $48.00

Water Walking
Monday through Friday 9:30 – 10:30 a.m.
Exercise with minimal stress to your joints in our Water Walking class where 30 minutes of water walking is comparable to 1 1/2 hours of walking on land.
Members: Free
Activity Fee (Non-member fee): $48.00

VISUAL:

WALK MISSOURI (LOGO)
Get Movin' St. Joe (LOGO)

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The opinions expressed by authors contributing to this journal do not necessarily reflect the opinions of the U.S. Department of Health and Human Services, the Public Health Service, the Centers for Disease Control and Prevention, or the authors’ affiliated institutions. Use of trade names is for identification only and does not imply endorsement by any of the groups named above.


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