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Volume 1: No. 4, October 2004

STEP-BY-STEP
Skin and Colon Cancer Media Campaigns in Utah

Campaign Materials

One or more documents on this Web page is available in Portable Document Format (PDF). You will need Acrobat Reader (a free application) to view and print these documents.

Bob Simmons Obit BillboardBob Simons Obit Billboard (PDF 933K)

VISUAL:

The top part of an obituary, torn from a newspaper, shows a photograph of a nice-looking man and the first paragraph of the obituary text.

COPY FOR VISUAL:

Obituary[ies]
Bob Simons
4/10/45–3/28/03

Robert Milton Simons, age 47, died peacefully in his sleep after a courageous battle with colon cancer. Born April 10th, 1945, in Salt Lake City, UT, to Robert and Beverly Simons. He...

HEADLINE COPY:

He was waiting for symptoms.

COPY:

Colon cancer screening saves lives.

VISUAL:

UCAN LOGO

UCAN
Utah Cancer Action Network

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Early Warning posterEarly Warning Poster (PDF 786K)

VISUAL:

Pleasant, smiling faces of two late-middle-aged people, one female (labeled A with an arrow) and one male (labeled B).

HEADLINE COPY:

If you’re 50 or older, the following test can save your life: Which person has early warning signs of colon cancer?

COPY:

The answer is: neither. There are usually no early warning signs with colon cancer, the second leading cancer killer in Utah. It strikes both men and women of all races, so it doesn’t draw attention to itself — until it’s too late.

But with regular colon cancer screening tests, you greatly improve your chances of beating this killer for life. So if you’re 50 or older, please call your doctor today and get an appointment for a colon cancer screening.

VISUAL:

UCAN LOGO

UCAN
Utah Cancer Action Network

COPY:

For a free information packet, please call the UCAN Health Resource Line at 1-888-222-2542, or visit our web site at www.ucan.cc.

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Rosa Gonzalez Obituary ad Rosa Gonzalez Obituary Ad (PDF 495K)

VISUAL:

Entire obituary, including a photograph of a pleasant-looking middle-aged woman, is shown torn from a newspaper.

COPY:

Obituary[ies]

Rosa Gonzalez
7/12/52–1/14/04

Rosa Gonzalez, age 52, died in her sleep after a long and courageous battle with colon cancer. She will be missed dearly. She was born on January 12th, 1952, in Brownsville, Texas, to Cecilia and Miguel Garcia, the first of eleven children. She married Hector Gonzalez in 1972, and the two had three sons and one daughter together.

She lived the full range that life has to offer. From nights filled with dancing to reflective moments hiking high in the mountains, she did it all.

With so much vibrant energy, she never considered that colon cancer might strike her down. It wasn’t until too late that she discovered that there are no warning signs of colon cancer.

She is survived by her husband, Hector, and her four children: Alicia, Maria, Tara, and Martin. She was also blessed with seven grandchildren during her life, and two more shall join us soon.

In lieu of flowers, the Gonzalez family strongly suggests everyone over the age of 50 get a colon cancer screening. Please call your doctor to find out which screening option is right for you.

VISUAL:

UCAN LOGO
Utah Cancer Action Network

A SIMPLE TEST SAVES LIVES.
Health Resource Line 1-888-222-2542

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A Simple Test magnet A Simple Test Magnet (PDF 161K)

VISUAL:

UCAN (Utah Cancer Action Network) logo

HEADLINE COPY:

A SIMPLE TEST SAVES LIVES.

COPY:

If you’re 50 or older, call your doctor today to get a colon cancer screening test.

VISUAL:

UCAN LOGO

UCAN
Utah Cancer Action Network

Health Resource Line
1-888-222-2542

www.ucan.cc

Return to article

 



 



The opinions expressed by authors contributing to this journal do not necessarily reflect the opinions of the U.S. Department of Health and Human Services, the Public Health Service, the Centers for Disease Control and Prevention, or the authors’ affiliated institutions. Use of trade names is for identification only and does not imply endorsement by any of the groups named above.


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