Skip Navigation Links
Centers for Disease Control and Prevention
 CDC Home Search Health Topics A-Z

Preventing Chronic Disease: Public Health Research, Practice and Policy

View Current Issue
Issue Archive
Archivo de números en español








Emerging Infectious Diseases Journal
MMWR


 Home 

Volume 1: No. 4, October 2004

STEP-BY-STEP
Skin and Colon Cancer Media Campaigns in Utah

Campaign Materials

“ADULTS”
10-second TV Spot

GRAPHICS: Produced By The CROWELL/LOVE Partnership, Salt Lake City, Utah. Crowell Advertising: 801-531-0533 Love Communications: 801-519-8880

(Couple watching the sunset.)

MALE VOICE: Exposure to the sun’s ultraviolet rays accounts for more than half of all cancers in America.
GRAPHICS: Don’t take the sun lightly. Cover up or use sunscreen on you and your kids every day.

UCAN 
www.ucan.cc 
Utah Cancer Action Network 

(End.)

Return to article


“KIDS”
30-second TV Spot

GRAPHICS: Produced By The CROWELL/LOVE Partnership, Salt Lake City, Utah. Crowell Advertising: 801-531-0533 Love Communications: 801-519-8880
GRAPHICS: The following commercial shows children being exposed to the world’s largest ultraviolet radiation leak.
MALE VOICE: The following commercial shows children being exposed to the world’s largest ultraviolet radiation leak. Due to its graphic nature, parental discretion is advised. 

(Children running and playing outside.) 

MALE VOICE: Sun exposure during your child’s first 18 years is the biggest factor in them getting skin cancer. Don’t take the sun lightly. Cover up or use sunscreen on you and your kids every day.
GRAPHICS: Don’t take the sun lightly. Cover up or use sunscreen on you and your kids everyday.

UCAN 
www.ucan.cc 
Utah Cancer Action Network 

(End.)

Return to article


“RUNNER”
30-second TV Spot

GRAPHICS: Produced By The CROWELL/LOVE Partnership, Salt Lake City, Utah. Crowell Advertising: 801-531-0533 Love Communications: 801-519-8880
GRAPHICS: WARNING

SIGNS OF COLON CANCER

VIEWER DISCRETION ADVISED

MALE VOICE: Warning, you’re about to see the early warning signs of colon cancer. Viewer discretion is advised. 

(Music.) 

(Couple dancing.) 

(Couple dining.)

(Male jogging.)

GRAPHICS: FACT: NO WARNING SIGNS
MALE VOICE: The fact is, often there are no early warning signs of colon cancer. But the number two cancer killer in Utah is preventable. So, if you’re 50 or older, call your doctor to find out which colon cancer screening option is right for you. Or call this number for more information.
GRAPHICS: UCAN 
Utah Cancer Action Network 
1-888-222-2542 
Health Resource Line

(End.)

Return to article


“WALKING”
15-second TV Spot

GRAPHICS: Produced By The CROWELL/LOVE Partnership, Salt Lake City, Utah. Crowell Advertising: 801-531-0533 Love Communications: 801-519-8880
GRAPHICS: WARNING

SIGNS OF COLON CANCER

VIEWER DISCRETION ADVISED

MALE VOICE: Warning! You’re about to see the early warning signs of colon cancer. 

(Music.) 

(Couple walking.)

GRAPHICS: FACT: NO WARNING SIGNS
MALE VOICE: The fact is, often there are no early warning signs. If you’re 50 or older, call your doctor today for a colon cancer screening, or call this number.
GRAPHICS: UCAN 
Utah Cancer Action Network 
1-888-222-2542 
Health Resource Line

(End.)

Return to article


“CLOWN”
Radio Spot

(Music.)
NARRATOR: Look outside at your children — bicycle helmets, elbow pads, kneepads. Too bad none of these items can protect them from what’s hiding on the roof. Look up. See it? See the clown? Yes, a clown, smiling, with jagged teeth and ill intent at your wee ones, flamethrower in hand.

If ultraviolet radiation looked like this, you’d never let your children outside again — ever.

Unfortunately, the sun’s ultraviolet radiation doesn’t look like anything at all. It’s invisible. Yet, every day, this unseen killer punches through the earth’s atmosphere, through the clouds, and into your child’s flesh, eventually rearing its ugly head again as skin cancer.

If you want to protect your family, don’t take the sun lightly. Cover up or use sunscreen on you and your children every day.

Learn more at the Utah Cancer Action Network Web site, Ucan.cc.

(End.)

Return to article


“DR. BOB”
Radio Spot

DR. BOB: Hello, I’m Dr. Bob. And welcome to Health Beat Radio. Today we’re talking about the early warning signs of colon cancer.

(Rustling paper.)

DR. BOB: Okay, what’s going on here? Where’s my script?
MALE VOICE: Well, Dr. Bob, without a colon cancer screening test, there are no early warning signs.
DR. BOB: Oh, come on, there have to be early warning signs, like — like what about cramping?
MALE VOICE: Nope.
DR. BOB: Or bloody, well, you know — derriere (whispers the word)?
MALE VOICE: Uhn-uhn.
DR. BOB: Fever?
MALE VOICE: We’re not talking flu, Dr. Bob.
DR. BOB: You got a point.

But there has to be pain or something somewhere, doesn’t there?

MALE VOICE: By the time there are symptoms, it might be too late.
DR. BOB: Ahh.
MALE VOICE: Now, exactly what are you a doctor of, Dr. Bob?
FEMALE VOICE: Colon cancer, the number two cancer killer in Utah, is preventable if you get regular colon cancer screening tests. So, if you’re 50 or older, call your physician to find out which screening option is right for you. Or call the UCAN health resource line at 1-888-222-2542.

Brought to you by UCAN, Utah Cancer Action Network.

(End.)

Return to article


“SPIDER”
Radio Spot

(Music.)
NARRATOR: Your children have little business playing in this park. After all, this park is home to one of nature’s monsters, the flying black widow spider. Larger than an orange, this deadly spider lurks in treetops and — wait, there’s one now, landing on your child’s bare neck.

If ultraviolet radiation looked like this, you’d never let your children outside again — ever.

Unfortunately, the sun’s ultraviolet radiation doesn’t look like anything at all. It’s invisible. Yet, every day, this unseen killer attacks your child. And the more ultraviolet radiation your child receives in their first 18 years, the more likely it is they’ll develop skin cancer as an adult.

If you want to protect your family, don’t take the sun lightly. Cover up or use sunscreen on you and your children every day.

Learn more at the Utah Cancer Action Network Web site, Ucan.cc.

(End.)

Return to article


“WARNINGS”
Radio Spot

(Whistling.)
(Bang.)
MALE VOICE: Hey, look out for the pole there.
MALE VOICE: Ow!
FEMALE VOICE: Sometimes warnings come too late.

(Sound of golf ball being struck.)

(Sound of golf ball striking someone.)

MALE VOICE: Ow!
MALE VOICE: Fore!
FEMALE VOICE: And by the time you have colon cancer warning signs you can detect for yourself, it just might be too late.

(Sound of chair cracking.)

FEMALE VOICE: Whoa! Oh!
FEMALE VOICE: Be careful, that chair is broken.
FEMALE VOICE:  Uhh.
FEMALE VOICE: But fortunately, regularly scheduled screening tests prevent colon cancer, the number two cancer killer in Utah. So, if you’re 50 or older, call your doctor to find out which screening option is right for you. Or call the UCAN health resource line at 1-888-222-2542.

(Sound of an automobile.)

MALE VOICE: Hey, look out for that car!

(Sound of automobile horn.)

FEMALE VOICE: Whoa!

Whew! That was close. Thanks.

FEMALE VOICE: Brought to you by UCAN, Utah Cancer Action Network.

(End.)

Return to article

 



 



The opinions expressed by authors contributing to this journal do not necessarily reflect the opinions of the U.S. Department of Health and Human Services, the Public Health Service, the Centers for Disease Control and Prevention, or the authors’ affiliated institutions. Use of trade names is for identification only and does not imply endorsement by any of the groups named above.


 Home 

Privacy Policy | Accessibility

CDC Home | Search | Health Topics A-Z

This page last reviewed March 22, 2013
Centers for Disease Control and Prevention
National Center for Chronic Disease Prevention and Health Promotion
 HHS logoUnited States Department of
Health and Human Services