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Volume 1: No. 3, July 2004

STEP-BY-STEP: MAKING YOUR COMMUNITIES HEALTHIER
Georgia’s Cancer Awareness and Education Campaign: the Best of Public Health Models and Private Sector Communications Strategies

Campaign Materials

"Maya"

DR. MAYA 
ANGELOU:
As we get older, our chances of developing breast cancer increase.

(Couple dancing.)

GRAPHICS: WANNA treated her breast cancer in 1979.
DR. ANGELOU: However, every year, more women continue to live meaningful lives because their breast cancer was discovered and treated early.
GRAPHICS: Yuk Hing treated her breast cancer in 1996.
DR. ANGELOU: Every woman deserves to be healthy.
GRAPHICS: CARMEN treated her breast cancer in 1998.
DR. ANGELOU: And a good way to make sure you don't have breast cancer is to have a mammogram every year. If you're over 40, call about a free mammogram. Do it for yourself and the people you love

Every woman counts, every year.

GRAPHICS: GEORGIA CANCER COALITION
1-800-4CANCER (422-6237)
www.georgiacancer.org
(End.)

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"Bee"

A WOMAN IS LEADING AN ELDERLY GROUP IN A WATER-AEROBICS CLASS.

A MAN DRESSED AS A BEE COMES IN AND BEGINS DELIVERING A SINGING TELEGRAM.

FEMALE VOICE: All right, two more laps. And two. Arms good and tired, yeah?

(Laughter.)

BEE CHARACTER: Bzzzzz. A message from Allison:

(Sings.)

"Be smart, be brave. What I'm really trying to say, someone needs to take a peak at a part of which we rarely speak."

(End singing.)

Oh, what the heck. Just get your darn colon checked, okay!

(Laughter.)

BEE CHARACTER: Okay. That's the buzz. I'm out of here, people. You were great. Even you. Thank you.
GRAPHICS: GEORGIA CANCER COALITION
1-800-4CANCER (422-6237)
www.georgiacancer.org
(End.)

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"Oh, Harold"

SFX: MUSIC UP AND UNDER.

A MAN IS SEATED AT A DINING ROOM TABLE READING THE NEWSPAPER. OVER HIS SHOULDER, WE CAN SEE HIS WIFE IN THE KITCHEN. WITHOUT LOOKING UP, HE CARRIES ON A CONVERSATION WITH HER.

HAROLD: And another thing, when was the last time you had a mammogram?
GO TO CLOSEUP OF ANNA.
ANNA: Oh Harold, that’s sweet. Are you trying to tell me that you love me?
HAROLD: No. I just heard, you know, you should get a mammogram every year.
GO TO CLOSEUP OF ANNA
ANNA: Oh, Harold, now you know you trying to tell me that you can't live without me.
GO TO CLOSEUP OF HAROLD.
HAROLD: I wouldn’t read too much into it. I’m just saying, you know, who’ll water the plants?
ANNA: Oh Harold, you are a sweetheart.
VOICEOVER: To find out about low- or no-cost mammograms in your area, call 1-800-4CANCER.
GRAPHICS: Save a Life,
Get Checked
1.800.4.CANCER
GEORGIA CANCER COALITION
www.georgiacancer.org
(End.)

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"Maya Radio"

FEMALE VOICE
(Singing):
"I'm every woman, so all you women, every year, go all you women. Every woman counts."
VOICEOVER: Dr. Maya Angelou.
DR. MAYA 
ANGELOU:
As we get older, our chances of developing breast cancer increase. However, every year, more women continue to live meaningful lives because their breast cancer was discovered and treated early.

Every woman deserves to be healthy. And a good way to make sure you don't have breast cancer is to have a mammogram every year. If you're over 40, call about a free mammogram. Do it for yourself and the people you love

Every woman counts, every year.

VOICEOVER: Call 1-800-4CANCER. That's 1-800-422-6237. Because...
FEMALE VOICE
(Singing):
"Every woman counts, every year."
VOICEOVER: Brought to you by the Georgia Department of Human Resources and the Georgia Cancer Coalition.
(End.)

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"Bee Radio"

VOICEOVER: Introducing a new tool in the fight against colorectal cancer.
(Buzzing.)
VOICEOVER: Georgia has enlisted a swarm of bees to help us take the sting out of cancer.
BEE 
CHARACTER:
A message from your daughter. (Clears throat.)

(Singing.) "Be smart, be brave, what I'm really trying to say is someone needs to take a peak at a part of which we rarely speak."

(End singing.)

Oh, what the heck. Just get your darn colon checked, okay!

VOICEOVER: If you're over 50, you're at risk. But there's great news. Colorectal cancer is 90 percent curable if detected early. So go in and get checked, because we've got to catch it early. Remember, when it wants to, a bee can be a real pest.
BEE 
CHARACTER:
Are you going to get checked?
MALE VOICE: I'm going to get checked.
BEE 
CHARACTER:
Are you going to get checked?
MALE VOICE: I'm going to get checked.
BEE 
CHARACTER:
Are you going to get checked?
MALE VOICE: I'm going to get checked. Okay?
BEE 
CHARACTER:
Okay.
VOICEOVER:  Save a life. Get checked. Ask your doctor or a health care provider about getting checked for colorectal cancer. Or call 1-800-4CANCER. Or visit Georgiacancer.org for more information.

Brought to you by the Georgia Cancer Coalition and the Georgia Department of Human Resources, Division of Public Health.

(End.)

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The opinions expressed by authors contributing to this journal do not necessarily reflect the opinions of the U.S. Department of Health and Human Services, the Public Health Service, the Centers for Disease Control and Prevention, or the authors’ affiliated institutions. Use of trade names is for identification only and does not imply endorsement by any of the groups named above.


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